C
Unclaimed

CO-OP Credit Union

Credit Union•Black River Falls, WI•Direct to Consumer

CO Op Credit Union has 181 closed loans in our dataset — fully analyzed and benchmarked against peers across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Strong
closing strength
Products
Sound
Conventional
Place
Sound
Regional · 2 mkts

Shopping for a Mortgage?

Save CO Op Credit Union or ask our AI assistant to explore your options.

Safe Rate's Summary

What They Do Well

  • Strong pull through performance

Things to Think About

  • Pricing may be below industry average

Explore another lender or local market

Report Card

CO-OP Credit Union performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+27.2 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Sound
Industry Standard
Top 60% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Regional3 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Sound
Acceptable
Strong
181100.0%
+0.272%Above
$552Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Sound
Acceptable
Sound
11563.5%
+0.305%Above
$595Fees
Refinance
Sound
Sound
Sound
Strong
6636.5%
+0.221%Above
$484Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
181
Applications
214
Volume
$33 million
Pricing & Closing
Avg Rate Spread
+0.272%
vs. market APOR
Avg Net Fees
$552
Origination − Credits
Pullthrough Rate
84.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$187,044
Avg Borrower Income
$96,309
Avg Property Value
$269,365

Geographic Coverage

Geographic Performance

Metro Areas
2
States Served
2
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

MNWI

Top Metro Areas by Place Specialization Score

1
La Crosse, WI-MNMSA
Volume: 16Mix: 8.84%of portfolio
Place
Sound
2
Eau Claire, WI, WIMSA
Volume: 10Mix: 5.52%of portfolio
Place
Sound

Top States by Place Specialization Score

1
WIState
Volume: 172Mix: 95.03%of portfolio
Place
Strong

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

Are you the owner of CO-OP Credit Union?

Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.

Claim this Profile
The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.