C

Consumers Credit Union

Credit UnionKalamazoo, MIDirect to Consumer

We analyzed every closed loan from Consumers Credit Union 1.2k loans across 2k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Exceptional
Conventional · Jumbo
Place
Strong
Regional · 8 mkts
Safe Rate AwardsConventional SuperstarPurchase SuperstarRefinance Superstar

Shopping for a Mortgage?

Save Consumers Credit Union or ask our AI assistant to explore your options.

Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and Jumbo loans

Explore another lender or local market

Report Card

Consumers Credit Union performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+28.8 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Exceptional
Market Leader
Top 20% of lenders
Jumbo
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Regional9 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Exceptional
Strong
Strong
1,20098.8%
+0.288%Above
$1,338Fees
Jumbo Loans
Strong
Strong
141.2%
+0.431%Above
$879Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
Strong
99081.5%
+0.303%Above
$1,320Fees
Refinance
Strong
Strong
Sound
Strong
22418.5%
+0.223%Above
$1,405Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,214
Applications
1,727
Volume
$324 million
Pricing & Closing
Avg Rate Spread
+0.288%
vs. market APOR
Avg Net Fees
$1,335
Origination − Credits
Pullthrough Rate
70.3%
Applications → Closed
Typical Borrower
Avg Loan Amount
$267,026
Avg Borrower Income
$127,079
Avg Property Value
$343,896

Geographic Coverage

Geographic Performance

Metro Areas
8
States Served
2
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

INMI

Top Metro Areas by Place Specialization Score

1
Kalamazoo, MIMSA
Volume: 413Mix: 34.02%of portfolio
Place
Exceptional
2
Grand Rapids, MIMSA
Volume: 347Mix: 28.58%of portfolio
Place
Exceptional
3
Battle Creek, MI, MIMSA
Volume: 40Mix: 3.29%of portfolio
Place
Strong
4
Muskegon, MIMSA
Volume: 50Mix: 4.12%of portfolio
Place
Strong
5
Lansing, MIMSA
Volume: 34Mix: 2.80%of portfolio
Place
Sound
6
Niles, MI, MIMSA
Volume: 20Mix: 1.65%of portfolio
Place
Sound
7
Warren, MIMSA
Volume: 13Mix: 1.07%of portfolio
Place
Sound
8
Detroit, MIMSA
Volume: 11Mix: 0.91%of portfolio
Place
Sound

Top States by Place Specialization Score

1
MIState
Volume: 1,200Mix: 98.85%of portfolio
Place
Exceptional
2
INState
Volume: 14Mix: 1.15%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

Looking for a different lender?

Are you the owner of Consumers Credit Union?

Claim this profile to add your business logo, highlight verified loan officers, collect verified reviews, and customize your marketing presence.

Claim this Profile
The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.