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Fisher Financial Group, Incorporated

Independent Mortgage CompanyGILBERT, AZDirect to Consumer

Fisher Financial Group Incorporated has 25 closed loans in our dataset — fully analyzed and benchmarked against peers across the 4 Ps of Mortgage Shopping.

Pricing
Acceptable
vs. all lenders
Pull Through
Acceptable
closing strength
Products
Mediocre
Conventional
Place
Sound
Regional · 1 mkts

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Safe Rate's Summary

Things to Think About

  • Pricing may be below industry average
  • Pull through efficiency is below industry average

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Report Card

Fisher Financial Group, Incorporated performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Acceptable
Near industry average
+29.5 bps above market avg
Pull Through
Closing strength
Acceptable
Near industry average
Bottom 40% of lenders
By Loan Product· Specialization by type
Conventional
Mediocre
Below peers
Bottom 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Mediocre
Below peers
Bottom 20% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Regional1 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Acceptable
Mediocre
Acceptable
Acceptable
2496.0%
+0.291%Above
$2,667Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Mediocre
Mediocre
Acceptable
1664.0%
+0.402%Above
$3,139Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
25
Applications
35
Volume
$9 million
Pricing & Closing
Avg Rate Spread
+0.295%
vs. market APOR
Avg Net Fees
$2,782
Origination − Credits
Pullthrough Rate
71.4%
Applications → Closed
Typical Borrower
Avg Loan Amount
$389,400
Avg Borrower Income
$190,360
Avg Property Value
$613,000

Geographic Coverage

Geographic Performance

Metro Areas
1
States Served
2
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

AZCA

Top Metro Areas by Place Specialization Score

1
Phoenix, AZMSA
Volume: 18Mix: 72.00%of portfolio
Place
Sound

Top States by Place Specialization Score

1
AZState
Volume: 21Mix: 84.00%of portfolio
Place
Sound

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.