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FREEDOM FIRST Federal Credit Union

Credit UnionRoanoke, VADirect to Consumer

Freedom First Federal Credit Union has 324 closed loans in our dataset — fully analyzed and benchmarked against peers across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
FHA · Conventional · Jumbo
Place
Exceptional
Multi-Region · 3 mkts
Safe Rate AwardsConventional SuperstarFHA SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance
  • Particularly strong in Conventional and FHA loans

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Report Card

FREEDOM FIRST Federal Credit Union performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+20.1 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
Jumbo
Sound
Industry Standard
Top 60% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Strong
Highly Competitive
Top 40% of lenders
Multi-Regional4 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Sound
Strong
25378.1%
+0.205%Above
$1,655Fees
FHA Loans
Strong
Strong
Exceptional
Strong
4915.1%
+0.264%Above
$1,649Fees
Jumbo Loans
Sound
Sound
103.1%
+0.210%Above
$53Credit

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Strong
Strong
27384.3%
+0.147%Above
$1,640Fees
Refinance
Sound
Sound
Sound
Strong
5115.7%
+0.515%Above
$1,524Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
324
Applications
439
Volume
$101 million
Pricing & Closing
Avg Rate Spread
+0.201%
vs. market APOR
Avg Net Fees
$1,623
Origination − Credits
Pullthrough Rate
73.8%
Applications → Closed
Typical Borrower
Avg Loan Amount
$312,747
Avg Borrower Income
$139,796
Avg Property Value
$426,265

Geographic Coverage

Geographic Performance

Metro Areas
3
States Served
9
We count Washington DC as a state
Avg Place Specialization
Exceptional

States with Loan Originations

ALDEFLGAMINCNJSCVA

Top Metro Areas by Place Specialization Score

1
Blacksburg, VAMSA
Volume: 93Mix: 28.70%of portfolio
Place
Exceptional
2
Roanoke, VA, VAMSA
Volume: 130Mix: 40.12%of portfolio
Place
Exceptional
3
Lynchburg, VA, VAMSA
Volume: 48Mix: 14.81%of portfolio
Place
Strong

Top States by Place Specialization Score

1
VAState
Volume: 311Mix: 95.99%of portfolio
Place
Exceptional

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.