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HEARTLAND
Credit Union|Springfield, IL|Multi-Region
Loans Originated
157
Applications
194
Volume
$25 million
Offers loans directly to consumersSources loans from independent brokers
Overall Pricing
Exceptional
Overall Pull Through
Strong
Safe Rate Awards⭐Conventional Superstar⭐Purchase Superstar⭐Refinance Superstar
Pricing and Pullthrough Overview
Average Rate Spread
-0.120%
The average of the lender's APR minus the market's average APR (APOR)
Average Net Fees
$550
Borrower paid Origination Charges - Lender Credits
Pullthrough Rate
80.9%
Percentage of applications that result in closed loans
Safe Rate's Summary
What They Do Well
- Offers rates 12.00 basis points below market average
- Lower than average lender fees
- Strong pull through performance
Report Card
HEARTLAND performance at a glance
| Category | Rating | Grade | Details |
|---|---|---|---|
Pricing Rate competitiveness | Exceptional | Market Leader | |
Pull Through Closing Strength | Strong | Highly Competitive | |
Products Loan Type Specialists | Specialization score by loan product | ||
Conventional | Sound | Industry Standard | |
Purpose Reason specialization | Specialization score by loan purpose | ||
Purchase | Sound | Industry Standard | |
Refinance | Sound | Industry Standard | |
Places Geographic coverage | Sound | Multi-Regional · 2 metro areas · 8 states |
Rating Scale:
Exceptional (80-100)
Strong (60-79)
Sound (40-59)
Acceptable (20-39)
Mediocre (0-19)
Typical Borrower Profile
Average Loan Amount
$161,306
Average Borrower Income
$98,713
Average Property Value
$219,968
Performance by Loan Product
| Loan Type | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Conventional | Strong | Sound | Exceptional | Strong | 156 | 99.4% | -0.125% | $551 |
Performance by Loan Purpose
| Purpose | Overall | Product | Pricing | Pull Through | Volume | Mix | Spread | Fees |
|---|---|---|---|---|---|---|---|---|
Purchase | Strong | Sound | Exceptional | Strong | 122 | 77.7% | -0.115% | $546 |
Refinance | Strong | Sound | Exceptional | Strong | 35 | 22.3% | -0.141% | $569 |
Geographic Coverage
Metro Areas
1
States Served
8
We count Washington DC as a state
Avg Place Specialization
Exceptional
States with Loan Originations
ARAZFLILNCOHTNWI
Top Metro Areas by Place Specialization Score
1
Springfield, IL, ILMSA
Volume: 124Mix: 78.98%
Place Specialization
Exceptional
Top States by Place Specialization Score
1
ILState
Volume: 150Mix: 95.54%
Place Specialization
Strong
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
⭐
Superstar(60-79% = 18-23 points)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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