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LoanUnited.com, LLC

Independent Mortgage CompanyAtlanta, GADirect to Consumer

We analyzed every closed loan from Loanunitedcom 1.7k loans across 4k applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Sound
vs. all lenders
Pull Through
Sound
closing strength
Products
Exceptional
FHA · Conventional · VA
Place
Sound
National · 42 mkts
Safe Rate AwardsVA Superstar

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Safe Rate's Summary

What They Do Well

  • Particularly strong in FHA and VA loans
  • Nationwide availability with consistent service

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Report Card

LoanUnited.com, LLC performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Sound
Industry Standard
Rates 30.8 bps below market avg
Pull Through
Closing strength
Sound
Industry Standard
Top 60% of lenders
By Loan Product· Specialization by type
Conventional
Sound
Industry Standard
Top 60% of lenders
FHA
Strong
Highly Competitive
Top 40% of lenders
VA
Exceptional
Market Leader
Top 20% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Strong
Highly Competitive
Top 40% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
National43 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Sound
Sound
Sound
Acceptable
38322.7%
+0.209%Above
$2,298Fees
FHA Loans
Sound
Strong
Sound
Sound
50329.8%
+0.216%Above
$2,833Fees
VA Loans
Strong
Exceptional
Sound
Sound
80347.5%
-0.619%Below
$3,240Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Sound
Strong
Sound
Sound
1,21972.2%
+0.058%Above
$2,219Fees
Refinance
Sound
Strong
Acceptable
Acceptable
47027.8%
-0.646%Below
$3,744Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
1,689
Applications
3,625
Volume
$587 million
Pricing & Closing
Avg Rate Spread
-0.308%
vs. market APOR
Avg Net Fees
$3,011
Origination − Credits
Pullthrough Rate
46.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$347,848
Avg Borrower Income
$124,356
Avg Property Value
$402,691

Geographic Coverage

Geographic Performance

Metro Areas
42
States Served
40
We count Washington DC as a state
Avg Place Specialization
Sound

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Virginia Beach, VA-NCMSA
Volume: 116Mix: 6.87%of portfolio
Place
Strong
2
Hinesville, GA, GAMSA
Volume: 26Mix: 1.54%of portfolio
Place
Strong
3
Fayetteville, NC, NCMSA
Volume: 44Mix: 2.61%of portfolio
Place
Strong
4
Omaha, NE, NE-IAMSA
Volume: 59Mix: 3.49%of portfolio
Place
Strong
5
Houston, TXMSA
Volume: 91Mix: 5.39%of portfolio
Place
Strong
6
Savannah, GA, GAMSA
Volume: 31Mix: 1.84%of portfolio
Place
Strong
7
Atlanta, GAMSA
Volume: 74Mix: 4.38%of portfolio
Place
Strong
8
Warner Robins, GA, GAMSA
Volume: 27Mix: 1.60%of portfolio
Place
Sound
9
Las Vegas, NVMSA
Volume: 38Mix: 2.25%of portfolio
Place
Sound
10
Phoenix, AZMSA
Volume: 52Mix: 3.08%of portfolio
Place
Sound
Showing 10 of 42 metro areas

Top States by Place Specialization Score

1
GAState
Volume: 215Mix: 12.73%of portfolio
Place
Strong
2
VAState
Volume: 163Mix: 9.65%of portfolio
Place
Strong
3
TXState
Volume: 220Mix: 13.03%of portfolio
Place
Strong
4
NEState
Volume: 74Mix: 4.38%of portfolio
Place
Strong
5
FLState
Volume: 183Mix: 10.83%of portfolio
Place
Strong
6
NCState
Volume: 95Mix: 5.62%of portfolio
Place
Sound
7
AZState
Volume: 73Mix: 4.32%of portfolio
Place
Sound
8
TNState
Volume: 64Mix: 3.79%of portfolio
Place
Sound
9
CAState
Volume: 107Mix: 6.34%of portfolio
Place
Sound
10
SCState
Volume: 52Mix: 3.08%of portfolio
Place
Sound
Showing 10 of 27 states

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.