P

Purdue

Credit UnionWest Lafayette, INDirect to Consumer

We analyzed every closed loan from Purdue 478 loans across 632 applications— and benchmarked them against peer lenders across the 4 Ps of Mortgage Shopping.

Pricing
Strong
vs. all lenders
Pull Through
Strong
closing strength
Products
Strong
Conventional
Place
Strong
Multi-Region · 4 mkts
Safe Rate AwardsConventional SuperstarPurchase Superstar

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Safe Rate's Summary

What They Do Well

  • Competitive pricing compared to the market
  • Lower than average lender fees
  • Strong pull through performance

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Report Card

Purdue performance at a glance

CategoryScorevs. Peers
Overall Performance· Pricing & closing strength
Pricing
Rate competitiveness
Strong
Highly Competitive
+13.2 bps above market avg
Pull Through
Closing strength
Strong
Highly Competitive
Top 40% of lenders
By Loan Product· Specialization by type
Conventional
Strong
Highly Competitive
Top 40% of lenders
By Loan Purpose· Transaction purpose mix
Purchase
Strong
Highly Competitive
Top 40% of lenders
Refinance
Sound
Industry Standard
Top 60% of lenders
By Location· Geographic coverage
Geographic Reach
Coverage footprint
Sound
Industry Standard
Top 60% of lenders
Multi-Regional5 markets

Loan Product Performance

Performance by Loan Product

Loan TypeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Conventional
Strong
Strong
Strong
Strong
46998.1%
+0.133%Above
$782Fees

Loan Purpose Performance

Performance by Loan Purpose

PurposeOverall
ProductPricingPull ThroughVolumeMixSpread
Fees
Purchase
Strong
Strong
Exceptional
Strong
43591.0%
+0.111%Above
$742Fees
Refinance
Sound
Sound
Sound
Strong
439.0%
+0.341%Above
$1,167Fees

At a Glance

Lender Overview

Lending Activity
Loans Originated
478
Applications
632
Volume
$141 million
Pricing & Closing
Avg Rate Spread
+0.132%
vs. market APOR
Avg Net Fees
$781
Origination − Credits
Pullthrough Rate
75.6%
Applications → Closed
Typical Borrower
Avg Loan Amount
$295,669
Avg Borrower Income
$143,950
Avg Property Value
$399,435

Geographic Coverage

Geographic Performance

Metro Areas
4
States Served
23
We count Washington DC as a state
Avg Place Specialization
Strong

States with Loan Originations

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Top Metro Areas by Place Specialization Score

1
Lafayette, INMSA
Volume: 314Mix: 65.69%of portfolio
Place
Exceptional
2
Indianapolis, INMSA
Volume: 40Mix: 8.37%of portfolio
Place
Sound
3
Michigan City, INMSA
Volume: 16Mix: 3.35%of portfolio
Place
Sound
4
Lake County, INMSA
Volume: 13Mix: 2.72%of portfolio
Place
Sound

Top States by Place Specialization Score

1
INState
Volume: 419Mix: 87.66%of portfolio
Place
Exceptional
2
ILState
Volume: 11Mix: 2.30%of portfolio
Place
Acceptable

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Product
Specialization in the loan type (33%)
💎
Champion(80%+ = 24-30 points)
Superstar(60-79% = 18-23 points)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

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The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.