Safe Rate Rankings

Best Mortgage Company Lenders in Gainesville

Updated February 5, 2026

⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.

🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.

📊 HMDA 2024Built using publicly available originated loan data from the federal government.

🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.

Market

Total Lenders20

Total Loans1,917

Median Rate Spread0.28%

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Rank	Lender	Overall	Pricing	Pull Through	Place	Avg Fees	Rate Spread	# of Loans
1	FBC MORTGAGE, LLCIndependent Mortgage Company	Exceptional	Strong	Exceptional	Strong	$2,721Fees	0.088%Below	52
2	UNITED WHOLESALE MORTGAGE, LLCIndependent Mortgage Company	Strong	Sound	Exceptional	Exceptional	$2,518Fees	0.214%Above	252
3	Advisors Mortgage Group, L.L.C.Independent Mortgage Company	Strong	Sound	Exceptional	Exceptional	$3,341Fees	0.111%Above	99
4	ROCKET MORTGAGE, LLCIndependent Mortgage Company	Strong	Acceptable	Exceptional	Exceptional	$4,271Fees	0.283%Above	222
5	GUARANTEED RATE, INC.Independent Mortgage Company	Strong	Sound	Strong	Strong	$3,515Fees	0.345%Above	55
6	PENNYMAC LOAN SERVICES, LLCIndependent Mortgage Company	Strong	Sound	Strong	Strong	$2,496Fees	0.169%Above	39
7	FREEDOM MORTGAGE CORPORATIONIndependent Mortgage Company	Strong	Sound	Strong	Strong	$2,016Fees	0.242%Above	37
8	AFFORDABLE MORTGAGE ADVISORS, LLC.Independent Mortgage Company	Strong	Acceptable	Strong	Exceptional	$3,972Fees	0.407%Above	132
9	MOVEMENT MORTGAGE, LLCIndependent Mortgage Company	Strong	Acceptable	Exceptional	Strong	$3,714Fees	0.401%Above	40
10	THE MORTGAGE FIRM, INC.Independent Mortgage Company	Strong	Acceptable	Exceptional	Strong	$2,881Fees	0.374%Above	39
11	AMERICAN FINANCIAL NETWORK, INC.Independent Mortgage Company	Strong	Acceptable	Strong	Strong	$2,628Fees	0.279%Above	99
12	Mortgage Research Center, LLCIndependent Mortgage Company	Strong	Acceptable	Strong	Strong	$2,230Fees	0.573%Above	66
13	RMC HOME MORTGAGE, LLCIndependent Mortgage Company	Strong	Acceptable	Strong	Strong	$3,804Fees	0.102%Below	48
14	NFM, INC.Independent Mortgage Company	Strong	Acceptable	Exceptional	Sound	$2,068Fees	0.537%Above	34
15	UNION HOME MORTGAGE CORP.Independent Mortgage Company	Strong	Acceptable	Exceptional	Sound	$4,543Fees	0.574%Above	33
16	Mortgage Lenders Investment Trading CorporationIndependent Mortgage Company	Sound	Mediocre	Strong	Exceptional	$3,983Fees	0.672%Above	128
17	CROSSCOUNTRY MORTGAGE, LLCIndependent Mortgage Company	Sound	Acceptable	Strong	Sound	$3,958Fees	0.531%Above	20
18	NEW AMERICAN FUNDING, LLCIndependent Mortgage Company	Sound	Acceptable	Sound	Sound	$4,425Fees	0.705%Above	28
19	EVERETT FINANCIAL, INC.Independent Mortgage Company	Sound	Mediocre	Exceptional	Sound	$2,467Fees	0.741%Above	27
20	NEWREZ LLCIndependent Mortgage Company	Sound	Acceptable	Sound	Sound	$2,091Fees	0.456%Above	22

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

Pricing

Rate and fee competitiveness (33%)

Pull Through

Reliability in closing loans (33%)

Place

Local market expertise (33%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.