Safe Rate Rankings

Best Conventional Mortgage Lenders in Pueblo

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.

🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.

📊 HMDA 2024Built using publicly available originated loan data from the federal government.

🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.

Market

Total Lenders42

Total Loans1,997

Median Rate Spread0.20%

Pueblo Market Insights

United Wholesale Mortgage is Safe Rate's top-ranked Conventional lender in Pueblo, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Pueblo, Us Bank National Association and Ent Credit Union scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
United Wholesale Mortgage (UWM) ranks #1 in Pueblo, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
Popular names in Pueblo: Rocket Mortgage (#3) and United Wholesale Mortgage (#1).

Explore Rankings by Type

Overall Rankings

All lenders in Pueblo

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By Institution Type

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Rank	Lender	Overall	Pricing	Product	Pull Through	Place	Avg Fees	Rate Spread	# of Loans
1	UNITED WHOLESALE MORTGAGE, LLC Independent Mortgage CompanyWholesale	Exceptional	Acceptable*	Exceptional	Exceptional	Exceptional	$3,333Fees	0.071%Above	425
2	ENT Credit Union Credit UnionDirect	Strong	Strong	Exceptional	Strong	Exceptional	$1,779Fees	0.006%Below	164
3	ROCKET MORTGAGE, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Exceptional	Exceptional	$4,546Fees	0.286%Above	203
4	U.S. Bank National Association BankDirect	Strong	Strong	Exceptional	Strong	Sound	$1,884Fees	0.204%Above	24
5	LOANDEPOT.COM, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Strong	$3,758Fees	0.149%Above	46
6	LOWER, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Strong	$3,992Fees	0.383%Above	106
7	CROSSCOUNTRY MORTGAGE, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$4,378Fees	0.609%Above	83
8	FAIRWAY INDEPENDENT MORTGAGE CORPORATION Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$4,759Fees	0.536%Above	37
9	The Central Trust Bank BankDirect	Strong	Sound	Exceptional	Strong	Sound	$3,334Fees	0.127%Above	25
10	GUILD MORTGAGE COMPANY LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$3,620Fees	0.421%Above	38
11	GUARANTEED RATE, INC. Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$1,851Fees	0.235%Above	29
12	SECURITY SERVICE FEDERAL CREDIT UNION Credit UnionDirect	Strong	Exceptional	Strong	Sound	Sound	$343Fees	0.143%Below	16
13	NEWREZ LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Sound	Strong	$5,029Fees	0.162%Above	68
14	Zions Bancorporation, N.A. BankDirect	Strong	Strong	Strong	Sound	Sound	$2,175Fees	0.037%Below	24
15	CORNERSTONE CAPITAL BANK, SSB BankDirect	Strong	Mediocre	Exceptional	Strong	Strong	$2,633Fees	0.383%Above	45
16	PREMIER MORTGAGE SERVICES, INC. Independent Mortgage CompanyDirect	Strong	—	Sound	Strong	Exceptional	—	—	72
17	NEW AMERICAN FUNDING, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Sound	Strong	$4,176Fees	0.782%Above	43
18	BAY EQUITY LLC Independent Mortgage CompanyDirect	Strong	Sound	Exceptional	Strong	Sound	$3,636Fees	0.006%Above	14
19	NFM, INC. Independent Mortgage CompanyDirect	Sound	Mediocre	Exceptional	Strong	Sound	$3,213Fees	0.042%Above	25
20	MUTUAL OF OMAHA MORTGAGE, INC. Independent Mortgage CompanyDirect	Sound	Strong	Strong	Sound	Acceptable	$2,161Fees	0.299%Above	10
21	KIND LENDING, LLC Independent Mortgage CompanyWholesale	Sound	Acceptable*	Exceptional	Strong	Sound	$2,597Fees	0.044%Below	18
22	SUNWEST Credit Union Credit UnionDirect	Sound	—	Acceptable	Strong	Strong	—	—	20
23	GoodLeap, LLC Independent Mortgage CompanyDirect	Sound	Sound	Strong	Sound	Sound	$3,616Fees	0.101%Below	20
24	NATIONSTAR MORTGAGE LLC Independent Mortgage CompanyDirect	Sound	Acceptable	Exceptional	Strong	Sound	$1,903Fees	0.555%Above	19
25	Minnequa Works Credit Union Credit UnionDirect	Sound	—	Acceptable	Strong	Strong	—	—	15
26	Midwest Mortgage Associates Corporation Independent Mortgage CompanyDirect	Sound	Sound	Sound	Sound	Sound	$3,474Fees	0.333%Above	19
27	MORTGAGE SOLUTIONS OF COLORADO, LLC Independent Mortgage CompanyDirect & Wholesale	Sound	Mediocre*	Sound	Acceptable	Strong	$4,133Fees	0.399%Above	62
28	THE MORTGAGE COMPANY Independent Mortgage CompanyDirect	Acceptable	Acceptable	Acceptable	Sound	Sound	$3,791Fees	0.254%Above	10

❓ Frequently Asked Questions

How are mortgage lenders ranked in Pueblo, CO?+

Safe Rate ranks lenders using the 4 Ps framework, derived entirely from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Pueblo, CO), and Product (performance on specific loan types). Each lender receives a composite Safe Rate Score from 0–100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Pueblo, CO?+

Based on 2024 HMDA data, 42 lenders originated a combined 1,997 loans in Pueblo, CO. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Pueblo, CO?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Pueblo, CO is 0.20%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Pueblo, CO's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use a weighted average of scores across equally-weighted categories to evaluate lenders on a linear, raw performance scale.

Our Point System (Max 40 Points)

Pricing

Rate and fee competitiveness (25%)

Pull Through

Reliability in closing loans (25%)

Product

Specialization in the loan type (25%)

Place

Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.