Safe Rate Rankings

Best Conventional Mortgage Lenders in Eau Claire

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.

🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.

📊 HMDA 2024Built using publicly available originated loan data from the federal government.

🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.

Market

Total Lenders30

Total Loans1,484

Median Rate Spread0.33%

Eau Claire Market Insights

Royal Credit Union is Safe Rate's top-ranked Conventional lender in Eau Claire, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Eau Claire, Associated Bank National Association and Citizens Community Federal National Association scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
United Wholesale Mortgage (UWM) ranks #6 in Eau Claire, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
Popular names in Eau Claire: Rocket Mortgage (#4) and Royal Credit Union (#1).

Explore Rankings by Type

Overall Rankings

All lenders in Eau Claire

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By Institution Type

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Rank	Lender	Overall	Pricing	Product	Pull Through	Place	Avg Fees	Rate Spread	# of Loans
1	Royal Credit Union Credit UnionDirect	Exceptional	Strong	Exceptional	Exceptional	Exceptional	$487Fees	0.055%Above	569
2	Associated Bank, National Association BankDirect	Strong	Exceptional	Exceptional	Strong	Strong	$874Fees	0.106%Below	57
3	U.S. Bank National Association BankDirect	Strong	Strong	Exceptional	Strong	Strong	$233Fees	0.058%Above	57
4	ROCKET MORTGAGE, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Exceptional	Strong	$3,620Fees	0.358%Above	142
5	Nicolet National Bank BankDirect	Strong	Sound	Strong	Exceptional	Sound	$1,108Fees	0.229%Above	36
6	UNITED WHOLESALE MORTGAGE, LLC Independent Mortgage CompanyWholesale	Strong	Acceptable*	Exceptional	Exceptional	Sound	$1,842Fees	0.188%Above	35
7	Citizens Community Federal National Association BankDirect	Strong	Exceptional	Sound	Sound	Strong	$1,230Fees	0.178%Above	44
8	JPMorgan Chase Bank, National Association BankDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Sound	$2,171Fees	0.052%Above	12
9	FAIRWAY INDEPENDENT MORTGAGE CORPORATION Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$2,648Fees	0.497%Above	50
10	Alerus Financial, National Association BankDirect	Strong	Sound	Strong	Strong	Sound	$1,720Fees	0.173%Above	22
11	LOANDEPOT.COM, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Sound	$2,264Fees	0.499%Above	22
12	FIRST COMMUNITY MORTGAGE, INC. Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Sound	$3,559Fees	0.539%Above	36
13	Wells Fargo Bank, National Association BankDirect	Strong	Strong	Exceptional	Sound	Sound	$2,952Fees	0.025%Above	13
14	WESTCONSIN Credit Union Credit UnionDirect	Strong	Sound	Strong	Sound	Strong	$798Fees	0.268%Above	69
15	UNION HOME MORTGAGE CORP. Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Sound	$2,480Fees	0.650%Above	35
16	Prosperity Home Mortgage, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$2,241Fees	0.350%Above	32
17	CROSSCOUNTRY MORTGAGE, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$3,448Fees	0.553%Above	30
18	GUARANTEED RATE, INC. Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$3,074Fees	0.314%Above	19
19	First Federal Bank BankDirect	Strong	Strong	Strong	Sound	Sound	$1,919Fees	0.025%Above	10
20	BAY EQUITY LLC Independent Mortgage CompanyDirect	Strong	Sound	Exceptional	Strong	Sound	$3,360Fees	0.533%Above	13
21	Barrington Bank & Trust Company, National Association BankDirect	Strong	Sound	Exceptional	Strong	Sound	$2,072Fees	0.129%Above	12
22	Tradition Mortgage, LLC Independent Mortgage CompanyDirect	Sound	Sound	Strong	Strong	Sound	$2,153Fees	0.158%Above	10
23	Florida Capital Bank, National Association BankDirect & Wholesale	Sound	Sound*	Strong	Sound	Sound	$1,425Fees	0.474%Above	21
24	Prevail Bank BankDirect	Sound	Strong	Sound	Sound	Sound	$598Fees	0.071%Below	14
25	ENVOY MORTGAGE, LTD Independent Mortgage CompanyDirect	Sound	Acceptable	Strong	Sound	Sound	$2,235Fees	0.638%Above	10
26	CO-OP Credit Union Credit UnionDirect	Sound	Acceptable	Sound	Strong	Sound	$503Fees	0.193%Above	10
27	MARINE CREDIT UNION Credit UnionDirect	Sound	Mediocre	Strong	Sound	Strong	$2,703Fees	1.125%Above	38
28	COMPEER FINANCIAL, FLCA Independent Mortgage CompanyDirect	Sound	Mediocre	Strong	Sound	Sound	$2,322Fees	0.699%Above	14

❓ Frequently Asked Questions

How are mortgage lenders ranked in Eau Claire, WI?+

Safe Rate ranks lenders using the 4 Ps framework, derived entirely from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Eau Claire, WI), and Product (performance on specific loan types). Each lender receives a composite Safe Rate Score from 0–100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Eau Claire, WI?+

Based on 2024 HMDA data, 30 lenders originated a combined 1,484 loans in Eau Claire, WI. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Eau Claire, WI?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Eau Claire, WI is 0.33%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Eau Claire, WI's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use a weighted average of scores across equally-weighted categories to evaluate lenders on a linear, raw performance scale.

Our Point System (Max 40 Points)

Pricing

Rate and fee competitiveness (25%)

Pull Through

Reliability in closing loans (25%)

Product

Specialization in the loan type (25%)

Place

Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.