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Safe Rate's TrueRank Guarantee
Our rankings are earned, not bought. We analyze 2,347 lenders using federal HMDA data—no pay-to-play, no cherry-picking. You see the best options based on performance metrics, not advertising dollars.
Best Conventional Mortgage Company Lenders in Appleton
Updated February 5, 2026
Market Overview
22
Total Lenders
2,899
Total Loans
0.23%
Median Rate Spread
| Rank | Lender | Overall | Pricing | Product | Pull Through | Place | Avg Fees | Spread | Volume | Action |
|---|---|---|---|---|---|---|---|---|---|---|
1 | ROCKET MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Strong | $4,303 | +0.326% | 130 | |
2 | UNITED WHOLESALE MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Strong | $1,936 | +0.069% | 108 | |
3 | Nations Lending Corporation | Strong | Acceptable | Exceptional | Exceptional | Strong | $1,708 | +0.369% | 84 | |
4 | LOANDEPOT.COM, LLC | Strong | Sound | Exceptional | Strong | Sound | $2,716 | +0.234% | 16 | |
5 | GUILD MORTGAGE COMPANY LLC | Strong | Acceptable | Exceptional | Strong | Strong | $1,896 | +0.429% | 113 | |
6 | FAIRWAY INDEPENDENT MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Strong | Strong | $3,228 | +0.467% | 78 | |
7 | GUARANTEED RATE, INC. | Strong | Acceptable | Exceptional | Strong | Strong | $1,370 | +0.270% | 57 | |
8 | POINT MORTGAGE CORPORATION | Strong | Sound | Strong | Strong | Sound | $1,431 | +0.140% | 19 | |
9 | PRIMARY RESIDENTIAL MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | Sound | $4,436 | +0.569% | 46 | |
10 | FIRST COLONY MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Strong | Sound | $1,436 | +0.219% | 34 | |
11 | CROSSCOUNTRY MORTGAGE, LLC | Strong | Acceptable | Exceptional | Strong | Sound | $2,470 | +0.604% | 29 | |
12 | FREEDOM MORTGAGE CORPORATION | Strong | Sound | Strong | Sound | Sound | $2,670 | +0.104% | 29 | |
13 | Paramount Residential Mortgage Group, Inc. | Strong | Acceptable | Exceptional | Strong | Sound | $2,795 | +0.309% | 23 | |
14 | LOWER, LLC | Strong | Acceptable | Exceptional | Strong | Sound | $1,712 | +0.246% | 20 | |
15 | NATIONSTAR MORTGAGE LLC | Strong | Acceptable | Exceptional | Strong | Sound | $3,465 | +0.107% | 15 | |
16 | TOWNE MORTGAGE COMPANY | Strong | Acceptable | Exceptional | Strong | Sound | $2,141 | +0.605% | 11 | |
17 | V.I.P. MORTGAGE, INC. | Strong | Acceptable | Exceptional | Exceptional | Acceptable | $627 | +0.023% | 10 | |
18 | Waterstone Mortgage Corporation | Strong | Mediocre | Exceptional | Strong | Strong | $3,887 | +0.391% | 67 | |
19 | Mortgage Research Center, LLC | Strong | Acceptable | Strong | Sound | Strong | $1,680 | +0.662% | 55 | |
20 | GO MORTGAGE, LLC | Strong | Acceptable | Strong | Strong | Sound | $3,711 | +0.671% | 13 | |
21 | ENVOY MORTGAGE, LTD | Sound | Acceptable | Strong | Sound | Sound | $2,633 | +0.171% | 32 | |
22 | Wolfe Financial, Inc | Sound | Mediocre | Strong | Sound | Sound | $4,207 | +0.559% | 22 |
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 40 Points)
10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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Appleton, WIConventional
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