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Safe Rate's TrueRank Guarantee
Our rankings are earned, not bought. We analyze 2,347 lenders using federal HMDA data—no pay-to-play, no cherry-picking. You see the best options based on performance metrics, not advertising dollars.
Best Conventional Mortgage Lenders in Longview
Updated February 5, 2026
Market Overview
39
Total Lenders
1,942
Total Loans
0.51%
Median Rate Spread
| Rank | Lender | Overall | Pricing | Product | Pull Through | Place | Avg Fees | Spread | Volume | Action |
|---|---|---|---|---|---|---|---|---|---|---|
1 | EAST TEXAS PROFESSIONAL Credit Union | Exceptional | Strong | Strong | Strong | Exceptional | $41 | +0.593% | 119 | |
2 | EASTMAN CREDIT UNION | Exceptional | Sound | Exceptional | Strong | Exceptional | $1,570 | +0.441% | 209 | |
3 | ROCKET MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Exceptional | $3,840 | +0.496% | 206 | |
4 | UNITED WHOLESALE MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Exceptional | $2,950 | +0.275% | 202 | |
5 | VeraBank, National Association | Strong | Sound | Strong | Strong | Exceptional | $811 | +0.154% | 73 | |
6 | Cadence Bank | Strong | Sound | Exceptional | Strong | Strong | $2,581 | +0.230% | 64 | |
7 | LOANDEPOT.COM, LLC | Strong | Sound | Exceptional | Strong | Strong | $3,466 | +0.617% | 45 | |
8 | Wells Fargo Bank, National Association | Strong | Strong | Exceptional | Sound | Sound | $1,667 | +0.095% | 13 | |
9 | GUILD MORTGAGE COMPANY LLC | Strong | Acceptable | Exceptional | Strong | Exceptional | $4,001 | +0.544% | 188 | |
10 | FAIRWAY INDEPENDENT MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Strong | Exceptional | $3,058 | +0.721% | 121 | |
11 | JPMorgan Chase Bank, National Association | Strong | Sound | Exceptional | Strong | Sound | $2,140 | +0.213% | 26 | |
12 | T2 FINANCIAL LLC | Strong | Acceptable | Exceptional | Strong | Strong | $4,212 | +0.755% | 45 | |
13 | UNION HOME MORTGAGE CORP. | Strong | Acceptable | Exceptional | Strong | Strong | $3,039 | +1.226% | 40 | |
14 | CMG MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | Strong | $2,899 | +0.899% | 35 | |
15 | CROSSCOUNTRY MORTGAGE, LLC | Strong | Acceptable | Exceptional | Strong | Strong | $3,569 | +0.812% | 34 | |
16 | Origin Bank | Strong | Sound | Strong | Strong | Sound | $802 | +0.305% | 23 | |
17 | PENNYMAC LOAN SERVICES, LLC | Strong | Sound | Exceptional | Sound | Sound | $1,339 | +0.119% | 19 | |
18 | MORTGAGE FINANCIAL SERVICES, LLC | Strong | Acceptable | Strong | Strong | Strong | $2,609 | +0.700% | 47 | |
19 | NATIONSTAR MORTGAGE LLC | Strong | Acceptable | Exceptional | Strong | Sound | $3,182 | +0.639% | 25 | |
20 | CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIP | Strong | Acceptable | Exceptional | Strong | Sound | $2,457 | +0.262% | 16 | |
21 | PRIMELENDING, A PLAINSCAPITAL COMPANY | Strong | Acceptable | Exceptional | Strong | Sound | $4,146 | +0.463% | 12 | |
22 | HIGHLANDS RESIDENTIAL MORTGAGE, LTD. | Strong | Acceptable | Exceptional | Strong | Sound | $4,260 | +0.291% | 12 | |
23 | Flagstar Bank, N.A. | Strong | Acceptable | Exceptional | Strong | Sound | $1,479 | +0.545% | 12 | |
24 | Mortgage Research Center, LLC | Strong | Acceptable | Strong | Sound | Strong | $1,223 | +0.470% | 78 | |
25 | NEWREZ LLC | Strong | Acceptable | Exceptional | Sound | Sound | $1,708 | +0.404% | 26 | |
26 | NEW AMERICAN FUNDING, LLC | Strong | Acceptable | Exceptional | Sound | Sound | $2,367 | +0.630% | 16 | |
27 | Guaranty Bank & Trust, N.A. | Strong | Sound | Sound | Sound | Sound | $1,193 | +0.152% | 13 | |
28 | USAA Federal Savings Bank | Strong | Sound | Strong | Acceptable | Sound | $1,712 | -0.233% | 13 | |
29 | GoodLeap, LLC | Strong | Sound | Strong | Sound | Acceptable | $2,484 | +0.171% | 10 | |
30 | TEXAS MORTGAGE LENDING, LLC | Sound | Sound | Sound | Acceptable | Sound | $1,771 | +0.238% | 24 | |
31 | EVERETT FINANCIAL, INC. | Sound | Mediocre | Exceptional | Strong | Sound | $3,357 | +1.316% | 19 | |
32 | Austin Bank, Texas National Association | Sound | Mediocre | Strong | Sound | Strong | $861 | +0.709% | 57 | |
33 | SOUTHWEST FUNDING, LP | Sound | Mediocre | Sound | Sound | Sound | $5,624 | +0.545% | 18 |
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 40 Points)
10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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