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Safe Rate's TrueRank Guarantee
Our rankings are earned, not bought. We analyze 2,347 lenders using federal HMDA data—no pay-to-play, no cherry-picking. You see the best options based on performance metrics, not advertising dollars.
Best Conventional Mortgage Company Lenders in Fayetteville
Updated February 5, 2026
Market Overview
38
Total Lenders
8,823
Total Loans
0.17%
Median Rate Spread
| Rank | Lender | Overall | Pricing | Product | Pull Through | Place | Avg Fees | Spread | Volume | Action |
|---|---|---|---|---|---|---|---|---|---|---|
1 | FLAT BRANCH MORTGAGE, INC. | Exceptional | Sound | Exceptional | Exceptional | Exceptional | $2,004 | +0.166% | 559 | |
2 | ASSOCIATED MORTGAGE CORPORATION | Exceptional | Sound | Exceptional | Strong | Exceptional | $1,308 | +0.169% | 288 | |
3 | BANK OF LITTLE ROCK MORTGAGE CORPORATION | Exceptional | Strong | Strong | Strong | Strong | $959 | +0.224% | 65 | |
4 | ROCKET MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Exceptional | $3,953 | +0.218% | 665 | |
5 | GERSHMAN INVESTMENT CORP. | Strong | Sound | Exceptional | Strong | Strong | $1,605 | +0.000% | 181 | |
6 | UNITED WHOLESALE MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Strong | $2,167 | -0.081% | 264 | |
7 | MY MOVE MORTGAGE, LLC | Strong | Sound | Strong | Strong | Strong | $2,343 | +0.075% | 150 | |
8 | FIRST WESTERN MORTGAGE, INC. | Strong | Strong | Sound | Sound | Strong | $597 | +0.001% | 75 | |
9 | COMMUNITY MORTGAGE CORPORATION | Strong | Sound | Strong | Exceptional | Sound | $2,660 | +0.244% | 47 | |
10 | LOANDEPOT.COM, LLC | Strong | Sound | Exceptional | Strong | Sound | $3,451 | +0.217% | 31 | |
11 | MUTUAL OF OMAHA MORTGAGE, INC. | Strong | Strong | Strong | Sound | Sound | $1,193 | +0.223% | 26 | |
12 | BETTER MORTGAGE CORPORATION | Strong | Exceptional | Strong | Mediocre | Sound | $712 | -0.060% | 23 | |
13 | HIGHLANDS RESIDENTIAL MORTGAGE, LTD. | Strong | Acceptable | Exceptional | Strong | Strong | $2,213 | +0.301% | 101 | |
14 | PRIMELENDING, A PLAINSCAPITAL COMPANY | Strong | Acceptable | Exceptional | Strong | Strong | $4,660 | +0.194% | 88 | |
15 | FAIRWAY INDEPENDENT MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Strong | Strong | $3,467 | +0.287% | 87 | |
16 | GUILD MORTGAGE COMPANY LLC | Strong | Acceptable | Exceptional | Strong | Strong | $2,292 | +0.315% | 82 | |
17 | PENNYMAC LOAN SERVICES, LLC | Strong | Sound | Exceptional | Sound | Sound | $1,897 | -0.036% | 47 | |
18 | LENDLO MORTGAGE, LLC | Strong | Acceptable | Strong | Sound | Exceptional | $3,500 | +0.498% | 403 | |
19 | NEW AMERICAN FUNDING, LLC | Strong | Acceptable | Exceptional | Sound | Strong | $4,374 | +0.551% | 69 | |
20 | NATIONSTAR MORTGAGE LLC | Strong | Acceptable | Exceptional | Strong | Sound | $2,900 | +0.126% | 64 | |
21 | CROSSCOUNTRY MORTGAGE, LLC | Strong | Acceptable | Exceptional | Strong | Sound | $2,737 | +0.610% | 63 | |
22 | CMG MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | Sound | $420 | -0.152% | 50 | |
23 | FREEDOM MORTGAGE CORPORATION | Strong | Sound | Strong | Sound | Sound | $3,825 | +0.424% | 48 | |
24 | LEADERONE FINANCIAL CORPORATION | Strong | Acceptable | Exceptional | Strong | Sound | $3,420 | +0.527% | 41 | |
25 | GUARANTEED RATE, INC. | Strong | Acceptable | Exceptional | Strong | Sound | $1,473 | +0.183% | 37 | |
26 | Paramount Residential Mortgage Group, Inc. | Strong | Acceptable | Exceptional | Strong | Sound | $2,334 | +0.198% | 28 | |
27 | MORTGAGE ASSURANCE, INC. | Strong | Sound | Strong | Sound | Sound | $1,953 | +0.198% | 28 | |
28 | THE LOAN STORE, INC. | Strong | Acceptable | Exceptional | Strong | Sound | $2,910 | +0.102% | 25 | |
29 | KIND LENDING, LLC | Strong | Acceptable | Exceptional | Strong | Sound | $610 | +0.306% | 23 | |
30 | T2 FINANCIAL LLC | Strong | Acceptable | Exceptional | Strong | Sound | $3,019 | +0.439% | 22 | |
31 | LOWER, LLC | Strong | Acceptable | Exceptional | Strong | Sound | $2,221 | +0.523% | 19 | |
32 | Mortgage Research Center, LLC | Strong | Acceptable | Strong | Sound | Strong | $2,889 | +0.439% | 134 | |
33 | American Mortgage Bank, LLC | Strong | Acceptable | Strong | Sound | Strong | $2,510 | +0.738% | 48 | |
34 | NEWREZ LLC | Strong | Acceptable | Exceptional | Sound | Sound | $1,527 | +0.369% | 25 | |
35 | GENEVA FINANCIAL, LLC | Sound | Mediocre | Strong | Strong | Strong | $4,849 | +0.718% | 100 | |
36 | Luminate Home Loans, Inc. | Sound | Mediocre | Exceptional | Strong | Sound | $4,848 | +0.470% | 44 | |
37 | ZILLOW HOME LOANS, LLC | Sound | Acceptable | Strong | Sound | Sound | $3,390 | +0.217% | 43 |
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 40 Points)
10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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