Safe Rate Rankings

Best Conventional Mortgage Lenders in Wisconsin

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.

🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.

📊 HMDA 2024Built using publicly available originated loan data from the federal government.

🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.

Market

Total Lenders270

Total Loans65,281

Median Rate Spread0.31%

Wisconsin Market Insights

Community First is Safe Rate's top-ranked Conventional lender in Wisconsin, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Wisconsin, Educators Credit Union and Community First scores highest on Conventional pricing while Community First and Royal Credit Union leads on likelihood to close. That is why we encourage speaking with multiple lenders.
United Wholesale Mortgage (UWM) ranks #14 in Wisconsin, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
Popular names in Wisconsin: Rocket Mortgage (#13) and University of Wisconsin Credit Union (#4).

Explore Rankings by Type

Overall Rankings

All lenders in Wisconsin

Need rankings for a different loan product?

FHA Loans VA Loans Jumbo Loans USDA Loans

By Institution Type

Banks Credit Unions Mortgage Companies

Shopping for a mortgage? Click the heart icon to save lenders to My Home and make comparison painless.

Rank	Lender	Overall	Pricing	Product	Pull Through	Place	Avg Fees	Rate Spread	# of Loans
1	Community First Credit UnionDirect	Exceptional	Exceptional	Exceptional	Exceptional	Exceptional	$604Fees	0.335%Below	1,153
2	Johnson Bank BankDirect	Exceptional	Exceptional	Exceptional	Exceptional	Exceptional	$509Fees	0.035%Above	1,674
3	Associated Bank, National Association BankDirect	Exceptional	Exceptional	Exceptional	Strong	Exceptional	$534Fees	0.047%Below	2,002
4	University of Wisconsin Credit Union Credit UnionDirect	Exceptional	Strong	Exceptional	Strong	Exceptional	$398Fees	0.153%Above	2,546
5	Summit Credit Union Credit UnionDirect	Exceptional	Exceptional	Exceptional	Strong	Exceptional	$65Fees	0.077%Below	2,419
6	EDUCATORS CREDIT UNION Credit UnionDirect	Exceptional	Exceptional	Strong	Strong	Exceptional	$35Fees	0.124%Below	890
7	Bank First, N.A. BankDirect	Exceptional	Exceptional	Strong	Exceptional	Exceptional	$242Fees	0.002%Above	655
8	FOX COMMUNITIES Credit Union Credit UnionDirect	Exceptional	Exceptional	Strong	Exceptional	Exceptional	$524Fees	0.145%Below	701
9	Royal Credit Union Credit UnionDirect	Exceptional	Strong	Exceptional	Exceptional	Exceptional	$498Fees	0.101%Above	1,070
10	U.S. Bank National Association BankDirect	Exceptional	Strong	Exceptional	Strong	Exceptional	$486Fees	0.170%Above	1,404
11	Landmark Credit Union Credit UnionDirect	Exceptional	Strong	Strong	Strong	Exceptional	$572Fees	0.047%Above	1,438
12	DUPACO COMMUNITY Credit UnionDirect	Strong	Exceptional	Exceptional	Exceptional	Strong	$1,653Fees	0.262%Below	167
13	ROCKET MORTGAGE, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Exceptional	Exceptional	$3,935Fees	0.431%Above	3,338
14	UNITED WHOLESALE MORTGAGE, LLC Independent Mortgage CompanyWholesale	Strong	Acceptable*	Exceptional	Exceptional	Exceptional	$1,966Fees	0.178%Above	1,883
15	Nicolet National Bank BankDirect	Strong	Sound	Strong	Exceptional	Exceptional	$982Fees	0.291%Above	931
16	Old National Bank BankDirect	Strong	Exceptional	Exceptional	Strong	Strong	$1,095Fees	0.029%Below	330
17	COVANTAGE CREDIT UNION Credit UnionDirect	Strong	Strong	Exceptional	Strong	Exceptional	$772Fees	0.073%Above	1,307
18	Bank Five Nine BankDirect	Strong	Strong	Strong	Strong	Exceptional	$1,040Fees	0.200%Above	1,027
19	The Huntington National Bank BankDirect	Strong	Strong	Exceptional	Strong	Strong	$1,197Fees	0.373%Above	378
20	NAVY FEDERAL CREDIT UNION Credit UnionDirect	Strong	Exceptional	Exceptional	Sound	Strong	$570Fees	0.446%Below	313
21	ALTRA Federal Credit Union Credit UnionDirect	Strong	Sound	Exceptional	Exceptional	Exceptional	$530Fees	0.348%Above	558
22	National Exchange Bank and Trust BankDirect	Strong	Strong	Strong	Exceptional	Exceptional	$111Fees	0.032%Above	281
23	Horicon Bank BankDirect	Strong	Exceptional	Sound	Strong	Strong	$209Fees	0.006%Below	196
24	JPMorgan Chase Bank, National Association BankDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Exceptional	$2,004Fees	0.228%Above	903
25	THOMPSON KANE & COMPANY, INC Independent Mortgage CompanyDirect	Strong	Sound	Strong	Exceptional	Exceptional	$1,872Fees	0.347%Above	796
26	The Bank of New Glarus BankDirect	Strong	Strong	Strong	Strong	Exceptional	$567Fees	0.306%Above	319
27	FAIRWAY INDEPENDENT MORTGAGE CORPORATION Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Exceptional	$2,416Fees	0.402%Above	2,513
28	Barrington Bank & Trust Company, National Association BankDirect	Strong	Sound	Exceptional	Strong	Exceptional	$1,733Fees	0.196%Above	1,160
29	FIRST COLONY MORTGAGE CORPORATION Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Exceptional	$1,541Fees	0.334%Above	815
30	Bell Bank BankDirect	Strong	Acceptable	Exceptional	Strong	Exceptional	$2,730Fees	0.308%Above	767
31	CAPITAL Credit Union Credit UnionDirect	Strong	Strong	Strong	Strong	Exceptional	$624Fees	0.156%Below	598
32	Peoples State Bank BankDirect	Strong	Exceptional	Sound	Strong	Strong	$459Fees	0.023%Below	169
33	GUILD MORTGAGE COMPANY LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Exceptional	$2,582Fees	0.423%Above	1,860
34	Nations Lending Corporation Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Exceptional	Exceptional	$1,930Fees	0.461%Above	626
35	Wells Fargo Bank, National Association BankDirect	Strong	Strong	Exceptional	Sound	Strong	$1,948Fees	0.153%Above	521
36	A + MORTGAGE SERVICES, INC. Independent Mortgage CompanyDirect	Strong	Strong	Strong	Strong	Exceptional	$1,425Fees	0.302%Above	480
37	The Park Bank BankDirect	Strong	Exceptional	Sound	Strong	Strong	$361Fees	0.072%Below	170
38	Blackhawk Community Credit Union Credit UnionDirect	Strong	Strong	Sound	Strong	Strong	$881Fees	0.201%Above	140
39	LOANDEPOT.COM, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Strong	$3,095Fees	0.441%Above	543
40	Lake Ridge Bank BankDirect	Strong	Exceptional	Sound	Sound	Strong	$475Fees	0.039%Above	240
41	Westby Co-op Credit Union Credit UnionDirect	Strong	Strong	Sound	Strong	Strong	$643Fees	0.057%Above	199
42	KOHLER CREDIT UNION Credit UnionDirect	Strong	Strong	Strong	Strong	Strong	$824Fees	0.017%Below	189
43	GUARANTEED RATE, INC. Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$1,897Fees	0.317%Above	741
44	Waukesha State Bank BankDirect	Strong	Strong	Sound	Strong	Exceptional	$337Fees	0.151%Above	374
45	The Equitable Bank, S.S.B. BankDirect	Strong	Exceptional	Sound	Sound	Strong	$662Fees	0.014%Above	221
46	VERVE, A CREDIT UNION Credit UnionDirect	Strong	Exceptional	Sound	Strong	Strong	$654Fees	0.067%Below	145
47	CROSSCOUNTRY MORTGAGE, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Exceptional	$3,120Fees	0.566%Above	974
48	Prosperity Home Mortgage, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$1,965Fees	0.206%Above	709
49	CMG MORTGAGE, INC. Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$2,739Fees	0.711%Above	400
50	Flagstar Bank, N.A. BankDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Strong	$1,633Fees	0.404%Above	383

❓ Frequently Asked Questions

How are mortgage lenders ranked in Wisconsin?+

Safe Rate ranks lenders using the 4 Ps framework, derived entirely from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Wisconsin), and Product (performance on specific loan types). Each lender receives a composite Safe Rate Score from 0–100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Wisconsin?+

Based on 2024 HMDA data, 270 lenders originated a combined 65,281 loans in Wisconsin. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Wisconsin?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Wisconsin is 0.31%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Wisconsin's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use a weighted average of scores across equally-weighted categories to evaluate lenders on a linear, raw performance scale.

Our Point System (Max 40 Points)

Pricing

Rate and fee competitiveness (25%)

Pull Through

Reliability in closing loans (25%)

Product

Specialization in the loan type (25%)

Place

Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.