Safe Rate Rankings

Best Conventional Mortgage Lenders in Wisconsin

Updated February 6, 2026
⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
📊 HMDA 2024Built using publicly available originated loan data from the federal government.
🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders270
Total Loans65,281
Median Rate Spread0.31%

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RankLenderOverallPricingProductPull ThroughPlaceAvg FeesRate Spread# of LoansAction
1
Johnson BankBank
Exceptional
Exceptional
Exceptional
Exceptional
Exceptional
$509Fees
0.035%Above
1,674
2
Community FirstCredit Union
Exceptional
Exceptional
Exceptional
Exceptional
Exceptional
$604Fees
0.335%Below
1,153
3
Summit Credit UnionCredit Union
Exceptional
Exceptional
Exceptional
Strong
Exceptional
$65Fees
0.077%Below
2,419
4
Associated Bank, National AssociationBank
Exceptional
Exceptional
Exceptional
Strong
Exceptional
$534Fees
0.047%Below
2,002
5
FOX COMMUNITIES Credit UnionCredit Union
Exceptional
Exceptional
Strong
Exceptional
Exceptional
$524Fees
0.145%Below
701
6
Bank First, N.A.Bank
Exceptional
Exceptional
Strong
Exceptional
Exceptional
$242Fees
0.002%Above
655
7
DUPACO COMMUNITYCredit Union
Exceptional
Exceptional
Exceptional
Exceptional
Strong
$1,653Fees
0.262%Below
167
8
Royal Credit UnionCredit Union
Exceptional
Strong
Exceptional
Exceptional
Exceptional
$498Fees
0.101%Above
1,070
9
EDUCATORS CREDIT UNIONCredit Union
Exceptional
Exceptional
Strong
Strong
Exceptional
$35Fees
0.124%Below
890
10
Old National BankBank
Exceptional
Exceptional
Exceptional
Strong
Strong
$1,095Fees
0.029%Below
330
11
University of Wisconsin Credit UnionCredit Union
Exceptional
Strong
Exceptional
Strong
Exceptional
$398Fees
0.153%Above
2,546
12
U.S. Bank National AssociationBank
Exceptional
Strong
Exceptional
Strong
Exceptional
$486Fees
0.170%Above
1,404
13
COVANTAGE CREDIT UNIONCredit Union
Exceptional
Strong
Exceptional
Strong
Exceptional
$772Fees
0.073%Above
1,307
14
NAVY FEDERAL CREDIT UNIONCredit Union
Exceptional
Exceptional
Exceptional
Sound
Strong
$570Fees
0.446%Below
313
15
National Exchange Bank and TrustBank
Exceptional
Strong
Strong
Exceptional
Exceptional
$111Fees
0.032%Above
281
16
Landmark Credit UnionCredit Union
Exceptional
Strong
Strong
Strong
Exceptional
$572Fees
0.047%Above
1,438
17
Bank Five NineBank
Exceptional
Strong
Strong
Strong
Exceptional
$1,040Fees
0.200%Above
1,027
18
CAPITAL Credit UnionCredit Union
Exceptional
Strong
Strong
Strong
Exceptional
$624Fees
0.156%Below
598
19
ALTRA Federal Credit UnionCredit Union
Exceptional
Sound
Exceptional
Exceptional
Exceptional
$530Fees
0.348%Above
558
20
A + MORTGAGE SERVICES, INC.Independent Mortgage Company
Exceptional
Strong
Strong
Strong
Exceptional
$1,425Fees
0.302%Above
480
21
The Huntington National BankBank
Exceptional
Strong
Exceptional
Strong
Strong
$1,197Fees
0.373%Above
378
22
The Bank of New GlarusBank
Exceptional
Strong
Strong
Strong
Exceptional
$567Fees
0.306%Above
319
23
Horicon BankBank
Exceptional
Exceptional
Sound
Strong
Strong
$209Fees
0.006%Below
196
24
The Park BankBank
Exceptional
Exceptional
Sound
Strong
Strong
$361Fees
0.072%Below
170
25
Peoples State BankBank
Exceptional
Exceptional
Sound
Strong
Strong
$459Fees
0.023%Below
169
26
VERVE, A CREDIT UNIONCredit Union
Exceptional
Exceptional
Sound
Strong
Strong
$654Fees
0.067%Below
145
27
Barrington Bank & Trust Company, National AssociationBank
Exceptional
Sound
Exceptional
Strong
Exceptional
$1,733Fees
0.196%Above
1,160
28
Nicolet National BankBank
Exceptional
Sound
Strong
Exceptional
Exceptional
$982Fees
0.291%Above
931
29
JPMorgan Chase Bank, National AssociationBank
Exceptional
Sound
Exceptional
Strong
Exceptional
$2,004Fees
0.228%Above
903
30
THOMPSON KANE & COMPANY, INCIndependent Mortgage Company
Exceptional
Sound
Strong
Exceptional
Exceptional
$1,872Fees
0.347%Above
796
31
Wells Fargo Bank, National AssociationBank
Exceptional
Strong
Exceptional
Sound
Strong
$1,948Fees
0.153%Above
521
32
Waukesha State BankBank
Exceptional
Strong
Sound
Strong
Exceptional
$337Fees
0.151%Above
374
33
KOHLER CREDIT UNIONCredit Union
Exceptional
Strong
Strong
Strong
Strong
$824Fees
0.017%Below
189
34
ROCKET MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$3,935Fees
0.431%Above
3,338
35
UNITED WHOLESALE MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$1,966Fees
0.178%Above
1,883
36
Nations Lending CorporationIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$1,930Fees
0.461%Above
626
37
LOANDEPOT.COM, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$3,095Fees
0.441%Above
543
38
BMO Bank National AssociationBank
Strong
Strong
Strong
Sound
Strong
$412Fees
0.300%Above
378
39
ARK-LA-TEX FINANCIAL SERVICES, LLC.Independent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$1,528Fees
0.369%Above
226
40
First Federal BankBank
Strong
Strong
Strong
Sound
Strong
$815Fees
0.098%Above
225
41
GATEWAY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Exceptional
Strong
$1,930Fees
0.302%Above
217
42
BAY EQUITY LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$2,881Fees
0.347%Above
176
43
FAIRWAY INDEPENDENT MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,416Fees
0.402%Above
2,513
44
GUILD MORTGAGE COMPANY LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,582Fees
0.423%Above
1,860
45
CROSSCOUNTRY MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$3,120Fees
0.566%Above
974
46
FIRST COLONY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$1,541Fees
0.334%Above
815
47
Bell BankBank
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,730Fees
0.308%Above
767
48
Servion, Inc.Independent Mortgage Company
Strong
Sound
Strong
Strong
Strong
$1,276Fees
0.363%Above
264
49
Home State Bank, National AssociationBank
Strong
Sound
Strong
Strong
Strong
$1,693Fees
0.351%Above
216
50
V.I.P. MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Strong
$793Fees
0.227%Above
178

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 40 Points)

10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.