Safe Rate Rankings

Best Conventional Mortgage Company Lenders in Wisconsin

Updated February 6, 2026
⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
📊 HMDA 2024Built using publicly available originated loan data from the federal government.
🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders42
Total Loans65,281
Median Rate Spread0.31%

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RankLenderOverallPricingProductPull ThroughPlaceAvg FeesRate Spread# of LoansAction
1
A + MORTGAGE SERVICES, INC.Independent Mortgage Company
Exceptional
Strong
Strong
Strong
Exceptional
$1,425Fees
0.302%Above
480
2
THOMPSON KANE & COMPANY, INCIndependent Mortgage Company
Exceptional
Sound
Strong
Exceptional
Exceptional
$1,872Fees
0.347%Above
796
3
ROCKET MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$3,935Fees
0.431%Above
3,338
4
UNITED WHOLESALE MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$1,966Fees
0.178%Above
1,883
5
Nations Lending CorporationIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$1,930Fees
0.461%Above
626
6
LOANDEPOT.COM, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$3,095Fees
0.441%Above
543
7
WISCONSIN MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Strong
Sound
Sound
Exceptional
$938Fees
0.155%Above
387
8
ARK-LA-TEX FINANCIAL SERVICES, LLC.Independent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$1,528Fees
0.369%Above
226
9
GATEWAY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Exceptional
Strong
$1,930Fees
0.302%Above
217
10
MUTUAL OF OMAHA MORTGAGE, INC.Independent Mortgage Company
Strong
Strong
Strong
Sound
Strong
$2,005Fees
0.301%Above
215
11
BAY EQUITY LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$2,881Fees
0.347%Above
176
12
FAIRWAY INDEPENDENT MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,416Fees
0.402%Above
2,513
13
GUILD MORTGAGE COMPANY LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,582Fees
0.423%Above
1,860
14
CROSSCOUNTRY MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$3,120Fees
0.566%Above
974
15
FIRST COLONY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$1,541Fees
0.334%Above
815
16
PENNYMAC LOAN SERVICES, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Sound
Strong
$1,622Fees
0.002%Above
376
17
Servion, Inc.Independent Mortgage Company
Strong
Sound
Strong
Strong
Strong
$1,276Fees
0.363%Above
264
18
V.I.P. MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Strong
$793Fees
0.227%Above
178
19
AMERIHOME MORTGAGE COMPANY, LLCIndependent Mortgage Company
Strong
Sound
Strong
Strong
Strong
$1,681Fees
0.413%Above
149
20
GUARANTEED RATE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,897Fees
0.317%Above
741
21
Prosperity Home Mortgage, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,965Fees
0.206%Above
709
22
FREEDOM MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Sound
Strong
$2,124Fees
0.398%Above
439
23
CMG MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,739Fees
0.711%Above
400
24
CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIPIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$4,068Fees
0.521%Above
364
25
UNION HOME MORTGAGE CORP.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,197Fees
0.634%Above
336
26
Paramount Residential Mortgage Group, Inc.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,645Fees
0.575%Above
324
27
NATIONSTAR MORTGAGE LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,389Fees
0.377%Above
321
28
PRIMARY RESIDENTIAL MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$4,093Fees
0.689%Above
259
29
MOVEMENT MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,911Fees
0.391%Above
254
30
PRIMELENDING, A PLAINSCAPITAL COMPANYIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,877Fees
0.339%Above
151
31
LOWER, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,891Fees
0.465%Above
149
32
TOWNE MORTGAGE COMPANYIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,677Fees
0.674%Above
132
33
Mortgage Research Center, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Sound
Exceptional
$1,360Fees
0.580%Above
1,170
34
NEWREZ LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$1,654Fees
0.294%Above
614
35
NEW AMERICAN FUNDING, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$2,495Fees
0.705%Above
339
36
PLANET HOME LENDING, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
Strong
$2,061Fees
0.308%Above
260
37
GUARANTEED RATE AFFINITY, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$2,106Fees
0.328%Above
189
38
AMERICAN PACIFIC MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$4,035Fees
0.638%Above
464
39
Waterstone Mortgage CorporationIndependent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$4,249Fees
0.510%Above
352
40
Luminate Home Loans, Inc.Independent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$3,681Fees
0.744%Above
171
41
COMPEER FINANCIAL, FLCAIndependent Mortgage Company
Sound
Mediocre
Strong
Sound
Strong
$2,514Fees
0.880%Above
280
42
SECURITYNATIONAL MORTGAGE COMPANYIndependent Mortgage Company
Sound
Mediocre
Strong
Sound
Strong
$4,041Fees
0.895%Above
157

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 40 Points)

10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.