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Safe Rate's TrueRank Guarantee
Our rankings are earned, not bought. We analyze 2,347 lenders using federal HMDA data—no pay-to-play, no cherry-picking. You see the best options based on performance metrics, not advertising dollars.
Best Conventional Mortgage Company Lenders in Wisconsin
Updated February 6, 2026
Market Overview
42
Total Lenders
65,281
Total Loans
0.31%
Median Rate Spread
| Rank | Lender | Overall | Pricing | Product | Pull Through | Place | Avg Fees | Spread | Volume | Action |
|---|---|---|---|---|---|---|---|---|---|---|
1 | A + MORTGAGE SERVICES, INC. | Exceptional | Strong | Strong | Strong | Exceptional | $1,425 | +0.302% | 480 | |
2 | THOMPSON KANE & COMPANY, INC | Exceptional | Sound | Strong | Exceptional | Exceptional | $1,872 | +0.347% | 796 | |
3 | ROCKET MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Exceptional | $3,935 | +0.431% | 3,338 | |
4 | UNITED WHOLESALE MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | Exceptional | $1,966 | +0.178% | 1,883 | |
5 | Nations Lending Corporation | Strong | Acceptable | Exceptional | Exceptional | Exceptional | $1,930 | +0.461% | 626 | |
6 | LOANDEPOT.COM, LLC | Strong | Sound | Exceptional | Strong | Strong | $3,095 | +0.441% | 543 | |
7 | WISCONSIN MORTGAGE CORPORATION | Strong | Strong | Sound | Sound | Exceptional | $938 | +0.155% | 387 | |
8 | ARK-LA-TEX FINANCIAL SERVICES, LLC. | Strong | Sound | Exceptional | Strong | Strong | $1,528 | +0.369% | 226 | |
9 | GATEWAY MORTGAGE CORPORATION | Strong | Sound | Strong | Exceptional | Strong | $1,930 | +0.302% | 217 | |
10 | MUTUAL OF OMAHA MORTGAGE, INC. | Strong | Strong | Strong | Sound | Strong | $2,005 | +0.301% | 215 | |
11 | BAY EQUITY LLC | Strong | Sound | Exceptional | Strong | Strong | $2,881 | +0.347% | 176 | |
12 | FAIRWAY INDEPENDENT MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Strong | Exceptional | $2,416 | +0.402% | 2,513 | |
13 | GUILD MORTGAGE COMPANY LLC | Strong | Acceptable | Exceptional | Strong | Exceptional | $2,582 | +0.423% | 1,860 | |
14 | CROSSCOUNTRY MORTGAGE, LLC | Strong | Acceptable | Exceptional | Strong | Exceptional | $3,120 | +0.566% | 974 | |
15 | FIRST COLONY MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Strong | Exceptional | $1,541 | +0.334% | 815 | |
16 | PENNYMAC LOAN SERVICES, LLC | Strong | Sound | Exceptional | Sound | Strong | $1,622 | +0.002% | 376 | |
17 | Servion, Inc. | Strong | Sound | Strong | Strong | Strong | $1,276 | +0.363% | 264 | |
18 | V.I.P. MORTGAGE, INC. | Strong | Acceptable | Exceptional | Exceptional | Strong | $793 | +0.227% | 178 | |
19 | AMERIHOME MORTGAGE COMPANY, LLC | Strong | Sound | Strong | Strong | Strong | $1,681 | +0.413% | 149 | |
20 | GUARANTEED RATE, INC. | Strong | Acceptable | Exceptional | Strong | Strong | $1,897 | +0.317% | 741 | |
21 | Prosperity Home Mortgage, LLC | Strong | Acceptable | Exceptional | Strong | Strong | $1,965 | +0.206% | 709 | |
22 | FREEDOM MORTGAGE CORPORATION | Strong | Sound | Strong | Sound | Strong | $2,124 | +0.398% | 439 | |
23 | CMG MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | Strong | $2,739 | +0.711% | 400 | |
24 | CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIP | Strong | Acceptable | Exceptional | Strong | Strong | $4,068 | +0.521% | 364 | |
25 | UNION HOME MORTGAGE CORP. | Strong | Acceptable | Exceptional | Strong | Strong | $2,197 | +0.634% | 336 | |
26 | Paramount Residential Mortgage Group, Inc. | Strong | Acceptable | Exceptional | Strong | Strong | $1,645 | +0.575% | 324 | |
27 | NATIONSTAR MORTGAGE LLC | Strong | Acceptable | Exceptional | Strong | Strong | $3,389 | +0.377% | 321 | |
28 | PRIMARY RESIDENTIAL MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | Strong | $4,093 | +0.689% | 259 | |
29 | MOVEMENT MORTGAGE, LLC | Strong | Acceptable | Exceptional | Strong | Strong | $2,911 | +0.391% | 254 | |
30 | PRIMELENDING, A PLAINSCAPITAL COMPANY | Strong | Acceptable | Exceptional | Strong | Strong | $1,877 | +0.339% | 151 | |
31 | LOWER, LLC | Strong | Acceptable | Exceptional | Strong | Strong | $1,891 | +0.465% | 149 | |
32 | TOWNE MORTGAGE COMPANY | Strong | Acceptable | Exceptional | Strong | Strong | $2,677 | +0.674% | 132 | |
33 | Mortgage Research Center, LLC | Strong | Acceptable | Strong | Sound | Exceptional | $1,360 | +0.580% | 1,170 | |
34 | NEWREZ LLC | Strong | Acceptable | Exceptional | Sound | Strong | $1,654 | +0.294% | 614 | |
35 | NEW AMERICAN FUNDING, LLC | Strong | Acceptable | Exceptional | Sound | Strong | $2,495 | +0.705% | 339 | |
36 | PLANET HOME LENDING, LLC | Strong | Acceptable | Strong | Strong | Strong | $2,061 | +0.308% | 260 | |
37 | GUARANTEED RATE AFFINITY, LLC | Strong | Acceptable | Exceptional | Sound | Strong | $2,106 | +0.328% | 189 | |
38 | AMERICAN PACIFIC MORTGAGE CORPORATION | Strong | Mediocre | Exceptional | Strong | Strong | $4,035 | +0.638% | 464 | |
39 | Waterstone Mortgage Corporation | Strong | Mediocre | Exceptional | Strong | Strong | $4,249 | +0.510% | 352 | |
40 | Luminate Home Loans, Inc. | Strong | Mediocre | Exceptional | Strong | Strong | $3,681 | +0.744% | 171 | |
41 | COMPEER FINANCIAL, FLCA | Sound | Mediocre | Strong | Sound | Strong | $2,514 | +0.880% | 280 | |
42 | SECURITYNATIONAL MORTGAGE COMPANY | Sound | Mediocre | Strong | Sound | Strong | $4,041 | +0.895% | 157 |
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 40 Points)
10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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