Safe Rate Rankings

Best Conventional Mortgage Company Lenders in Milwaukee

Updated February 5, 2026
⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
📊 HMDA 2024Built using publicly available originated loan data from the federal government.
🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders42
Total Loans16,440
Median Rate Spread0.31%

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RankLenderOverallPricingProductPull ThroughPlaceAvg FeesRate Spread# of LoansAction
1
PROVIDENT FUNDING ASSOCIATES, L.P.Independent Mortgage Company
Exceptional
Exceptional
Exceptional
Sound
Strong
$927Fees
0.102%Above
85
2
A + MORTGAGE SERVICES, INC.Independent Mortgage Company
Exceptional
Strong
Strong
Strong
Exceptional
$1,306Fees
0.313%Above
373
3
FIRST STATE MORTGAGE SERVICES, LLCIndependent Mortgage Company
Exceptional
Sound
Exceptional
Exceptional
Strong
$658Fees
0.353%Above
92
4
ROCKET MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$3,758Fees
0.377%Above
815
5
UNITED WHOLESALE MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$1,738Fees
0.258%Above
590
6
WISCONSIN MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Strong
Sound
Sound
Exceptional
$923Fees
0.147%Above
251
7
LOANDEPOT.COM, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$2,955Fees
0.458%Above
126
8
ARK-LA-TEX FINANCIAL SERVICES, LLC.Independent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$1,334Fees
0.367%Above
114
9
FAIRWAY INDEPENDENT MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,765Fees
0.472%Above
953
10
Nations Lending CorporationIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Strong
$1,876Fees
0.484%Above
110
11
AMERIHOME MORTGAGE COMPANY, LLCIndependent Mortgage Company
Strong
Sound
Strong
Strong
Strong
$1,413Fees
0.317%Above
80
12
PENNYMAC LOAN SERVICES, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Sound
Strong
$758Fees
0.080%Above
77
13
MUTUAL OF OMAHA MORTGAGE, INC.Independent Mortgage Company
Strong
Strong
Strong
Sound
Sound
$2,685Fees
0.405%Above
68
14
GUILD MORTGAGE COMPANY LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,497Fees
0.357%Above
408
15
FIRST COLONY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,562Fees
0.337%Above
306
16
CMG MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,713Fees
0.675%Above
248
17
Prosperity Home Mortgage, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,432Fees
0.142%Above
225
18
CROSSCOUNTRY MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,178Fees
0.505%Above
193
19
GUARANTEED RATE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,894Fees
0.251%Above
172
20
Paramount Residential Mortgage Group, Inc.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,223Fees
0.590%Above
159
21
PRIMELENDING, A PLAINSCAPITAL COMPANYIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,559Fees
0.389%Above
110
22
UNION HOME MORTGAGE CORP.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$1,357Fees
0.485%Above
108
23
FREEDOM MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Sound
Strong
$1,763Fees
0.372%Above
102
24
CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIPIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$4,604Fees
0.492%Above
101
25
NATIONSTAR MORTGAGE LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,208Fees
0.438%Above
97
26
V.I.P. MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Sound
$865Fees
0.268%Above
57
27
NEWREZ LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$1,169Fees
0.264%Above
283
28
GUARANTEED RATE AFFINITY, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$1,979Fees
0.263%Above
120
29
PLANET HOME LENDING, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
Strong
$1,813Fees
0.325%Above
118
30
NEW AMERICAN FUNDING, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$2,141Fees
0.712%Above
78
31
MOVEMENT MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Sound
$2,610Fees
0.342%Above
75
32
KIND LENDING, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Sound
$2,263Fees
0.563%Above
62
33
AMERICAN FINANCIAL NETWORK, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Sound
$1,740Fees
0.761%Above
51
34
PRIMARY RESIDENTIAL MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Sound
$4,057Fees
0.688%Above
47
35
LOWER, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Sound
$1,732Fees
0.498%Above
36
36
Mortgage Research Center, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Sound
Strong
$1,200Fees
0.512%Above
185
37
AMERICAN PACIFIC MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$4,450Fees
0.807%Above
97
38
Luminate Home Loans, Inc.Independent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$3,708Fees
0.775%Above
75
39
CHURCHILL MORTGAGE CORPORATIONIndependent Mortgage Company
Sound
Mediocre
Exceptional
Strong
Sound
$2,417Fees
0.778%Above
42
40
NATIONS RELIABLE LENDING, LLCIndependent Mortgage Company
Sound
Acceptable
Strong
Sound
Sound
$3,270Fees
0.688%Above
36
41
CARRINGTON MORTGAGE SERVICES, LLCIndependent Mortgage Company
Sound
Acceptable
Strong
Acceptable
Sound
$4,590Fees
0.368%Above
37
42
SECURITYNATIONAL MORTGAGE COMPANYIndependent Mortgage Company
Sound
Mediocre
Strong
Sound
Sound
$4,388Fees
0.775%Above
46

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 40 Points)

10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.