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Safe Rate's TrueRank Guarantee
Our rankings are earned, not bought. We analyze 2,347 lenders using federal HMDA data—no pay-to-play, no cherry-picking. You see the best options based on performance metrics, not advertising dollars.
Best Mortgage Company Lenders in Wisconsin
Updated February 6, 2026
Market Overview
42
Total Lenders
28,441
Total Loans
0.49%
Median Rate Spread
| Rank | Lender | Overall | Pricing | Pull Through | Place | Avg Fees | Spread | Volume | Action |
|---|---|---|---|---|---|---|---|---|---|
1 | A + MORTGAGE SERVICES, INC. | Exceptional | Strong | Strong | Exceptional | $1,425 | +0.302% | 480 | |
2 | WISCONSIN MORTGAGE CORPORATION | Exceptional | Strong | Strong | Exceptional | $938 | +0.155% | 387 | |
3 | UNITED WHOLESALE MORTGAGE, LLC | Strong | Sound | Exceptional | Exceptional | $1,966 | +0.178% | 1,883 | |
4 | FIRST COLONY MORTGAGE CORPORATION | Strong | Sound | Exceptional | Exceptional | $1,541 | +0.334% | 815 | |
5 | THOMPSON KANE & COMPANY, INC | Strong | Sound | Strong | Exceptional | $1,872 | +0.347% | 796 | |
6 | ARK-LA-TEX FINANCIAL SERVICES, LLC. | Strong | Sound | Exceptional | Strong | $1,528 | +0.369% | 226 | |
7 | ROCKET MORTGAGE, LLC | Strong | Acceptable | Exceptional | Exceptional | $3,935 | +0.431% | 3,338 | |
8 | FAIRWAY INDEPENDENT MORTGAGE CORPORATION | Strong | Acceptable | Exceptional | Exceptional | $2,416 | +0.402% | 2,513 | |
9 | GUILD MORTGAGE COMPANY LLC | Strong | Acceptable | Exceptional | Exceptional | $2,582 | +0.423% | 1,860 | |
10 | GUARANTEED RATE, INC. | Strong | Sound | Strong | Strong | $1,897 | +0.317% | 741 | |
11 | Nations Lending Corporation | Strong | Acceptable | Exceptional | Exceptional | $1,930 | +0.461% | 626 | |
12 | LOANDEPOT.COM, LLC | Strong | Sound | Strong | Strong | $3,095 | +0.441% | 543 | |
13 | FREEDOM MORTGAGE CORPORATION | Strong | Sound | Strong | Strong | $2,124 | +0.398% | 439 | |
14 | PENNYMAC LOAN SERVICES, LLC | Strong | Sound | Strong | Strong | $1,622 | +0.002% | 376 | |
15 | Servion, Inc. | Strong | Sound | Strong | Strong | $1,276 | +0.363% | 264 | |
16 | GATEWAY MORTGAGE CORPORATION | Strong | Sound | Strong | Strong | $1,930 | +0.302% | 217 | |
17 | BAY EQUITY LLC | Strong | Sound | Strong | Strong | $2,881 | +0.347% | 176 | |
18 | Mortgage Research Center, LLC | Strong | Acceptable | Strong | Exceptional | $1,360 | +0.580% | 1,170 | |
19 | CROSSCOUNTRY MORTGAGE, LLC | Strong | Acceptable | Strong | Exceptional | $3,120 | +0.566% | 974 | |
20 | CMG MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | $2,739 | +0.711% | 400 | |
21 | CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIP | Strong | Acceptable | Exceptional | Strong | $4,068 | +0.521% | 364 | |
22 | UNION HOME MORTGAGE CORP. | Strong | Acceptable | Exceptional | Strong | $2,197 | +0.634% | 336 | |
23 | PLANET HOME LENDING, LLC | Strong | Acceptable | Exceptional | Strong | $2,061 | +0.308% | 260 | |
24 | MOVEMENT MORTGAGE, LLC | Strong | Acceptable | Exceptional | Strong | $2,911 | +0.391% | 254 | |
25 | MUTUAL OF OMAHA MORTGAGE, INC. | Strong | Sound | Sound | Strong | $2,005 | +0.301% | 215 | |
26 | V.I.P. MORTGAGE, INC. | Strong | Acceptable | Exceptional | Strong | $793 | +0.227% | 178 | |
27 | PRIMELENDING, A PLAINSCAPITAL COMPANY | Strong | Acceptable | Exceptional | Strong | $1,877 | +0.339% | 151 | |
28 | AMERIHOME MORTGAGE COMPANY, LLC | Strong | Sound | Sound | Strong | $1,681 | +0.413% | 149 | |
29 | Prosperity Home Mortgage, LLC | Strong | Acceptable | Strong | Strong | $1,965 | +0.206% | 709 | |
30 | Paramount Residential Mortgage Group, Inc. | Strong | Acceptable | Strong | Strong | $1,645 | +0.575% | 324 | |
31 | NATIONSTAR MORTGAGE LLC | Strong | Acceptable | Strong | Strong | $3,389 | +0.377% | 321 | |
32 | GUARANTEED RATE AFFINITY, LLC | Strong | Acceptable | Strong | Strong | $2,106 | +0.328% | 189 | |
33 | LOWER, LLC | Strong | Acceptable | Strong | Strong | $1,891 | +0.465% | 149 | |
34 | TOWNE MORTGAGE COMPANY | Strong | Acceptable | Strong | Strong | $2,677 | +0.674% | 132 | |
35 | NEWREZ LLC | Sound | Acceptable | Sound | Strong | $1,654 | +0.294% | 614 | |
36 | AMERICAN PACIFIC MORTGAGE CORPORATION | Sound | Mediocre | Exceptional | Strong | $4,035 | +0.638% | 464 | |
37 | NEW AMERICAN FUNDING, LLC | Sound | Acceptable | Sound | Strong | $2,495 | +0.705% | 339 | |
38 | Waterstone Mortgage Corporation | Sound | Mediocre | Strong | Strong | $4,249 | +0.510% | 352 | |
39 | PRIMARY RESIDENTIAL MORTGAGE, INC. | Sound | Mediocre | Strong | Strong | $4,093 | +0.689% | 259 | |
40 | Luminate Home Loans, Inc. | Sound | Mediocre | Strong | Strong | $3,681 | +0.744% | 171 | |
41 | SECURITYNATIONAL MORTGAGE COMPANY | Sound | Mediocre | Strong | Strong | $4,041 | +0.895% | 157 | |
42 | COMPEER FINANCIAL, FLCA | Sound | Mediocre | Sound | Strong | $2,514 | +0.880% | 280 |
How We Rank Lenders
Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.
Our Point System (Max 30 Points)
10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Place
Local market expertise (33%)
Data Integrity & Updates
Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.
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