Safe Rate Rankings

Best Mortgage Company Lenders in Wisconsin

Updated February 6, 2026
⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
📊 HMDA 2024Built using publicly available originated loan data from the federal government.
🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders42
Total Loans28,441
Median Rate Spread0.49%

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RankLenderOverallPricingPull ThroughPlaceAvg FeesRate Spread# of LoansAction
1
A + MORTGAGE SERVICES, INC.Independent Mortgage Company
Exceptional
Strong
Strong
Exceptional
$1,425Fees
0.302%Above
480
2
WISCONSIN MORTGAGE CORPORATIONIndependent Mortgage Company
Exceptional
Strong
Strong
Exceptional
$938Fees
0.155%Above
387
3
UNITED WHOLESALE MORTGAGE, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Exceptional
$1,966Fees
0.178%Above
1,883
4
FIRST COLONY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Exceptional
Exceptional
$1,541Fees
0.334%Above
815
5
THOMPSON KANE & COMPANY, INCIndependent Mortgage Company
Strong
Sound
Strong
Exceptional
$1,872Fees
0.347%Above
796
6
ARK-LA-TEX FINANCIAL SERVICES, LLC.Independent Mortgage Company
Strong
Sound
Exceptional
Strong
$1,528Fees
0.369%Above
226
7
ROCKET MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
$3,935Fees
0.431%Above
3,338
8
FAIRWAY INDEPENDENT MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
$2,416Fees
0.402%Above
2,513
9
GUILD MORTGAGE COMPANY LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
$2,582Fees
0.423%Above
1,860
10
GUARANTEED RATE, INC.Independent Mortgage Company
Strong
Sound
Strong
Strong
$1,897Fees
0.317%Above
741
11
Nations Lending CorporationIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
$1,930Fees
0.461%Above
626
12
LOANDEPOT.COM, LLCIndependent Mortgage Company
Strong
Sound
Strong
Strong
$3,095Fees
0.441%Above
543
13
FREEDOM MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Strong
$2,124Fees
0.398%Above
439
14
PENNYMAC LOAN SERVICES, LLCIndependent Mortgage Company
Strong
Sound
Strong
Strong
$1,622Fees
0.002%Above
376
15
Servion, Inc.Independent Mortgage Company
Strong
Sound
Strong
Strong
$1,276Fees
0.363%Above
264
16
GATEWAY MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Strong
$1,930Fees
0.302%Above
217
17
BAY EQUITY LLCIndependent Mortgage Company
Strong
Sound
Strong
Strong
$2,881Fees
0.347%Above
176
18
Mortgage Research Center, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Exceptional
$1,360Fees
0.580%Above
1,170
19
CROSSCOUNTRY MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Exceptional
$3,120Fees
0.566%Above
974
20
CMG MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$2,739Fees
0.711%Above
400
21
CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIPIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$4,068Fees
0.521%Above
364
22
UNION HOME MORTGAGE CORP.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$2,197Fees
0.634%Above
336
23
PLANET HOME LENDING, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$2,061Fees
0.308%Above
260
24
MOVEMENT MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$2,911Fees
0.391%Above
254
25
MUTUAL OF OMAHA MORTGAGE, INC.Independent Mortgage Company
Strong
Sound
Sound
Strong
$2,005Fees
0.301%Above
215
26
V.I.P. MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$793Fees
0.227%Above
178
27
PRIMELENDING, A PLAINSCAPITAL COMPANYIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
$1,877Fees
0.339%Above
151
28
AMERIHOME MORTGAGE COMPANY, LLCIndependent Mortgage Company
Strong
Sound
Sound
Strong
$1,681Fees
0.413%Above
149
29
Prosperity Home Mortgage, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
$1,965Fees
0.206%Above
709
30
Paramount Residential Mortgage Group, Inc.Independent Mortgage Company
Strong
Acceptable
Strong
Strong
$1,645Fees
0.575%Above
324
31
NATIONSTAR MORTGAGE LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
$3,389Fees
0.377%Above
321
32
GUARANTEED RATE AFFINITY, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
$2,106Fees
0.328%Above
189
33
LOWER, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
$1,891Fees
0.465%Above
149
34
TOWNE MORTGAGE COMPANYIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
$2,677Fees
0.674%Above
132
35
NEWREZ LLCIndependent Mortgage Company
Sound
Acceptable
Sound
Strong
$1,654Fees
0.294%Above
614
36
AMERICAN PACIFIC MORTGAGE CORPORATIONIndependent Mortgage Company
Sound
Mediocre
Exceptional
Strong
$4,035Fees
0.638%Above
464
37
NEW AMERICAN FUNDING, LLCIndependent Mortgage Company
Sound
Acceptable
Sound
Strong
$2,495Fees
0.705%Above
339
38
Waterstone Mortgage CorporationIndependent Mortgage Company
Sound
Mediocre
Strong
Strong
$4,249Fees
0.510%Above
352
39
PRIMARY RESIDENTIAL MORTGAGE, INC.Independent Mortgage Company
Sound
Mediocre
Strong
Strong
$4,093Fees
0.689%Above
259
40
Luminate Home Loans, Inc.Independent Mortgage Company
Sound
Mediocre
Strong
Strong
$3,681Fees
0.744%Above
171
41
SECURITYNATIONAL MORTGAGE COMPANYIndependent Mortgage Company
Sound
Mediocre
Strong
Strong
$4,041Fees
0.895%Above
157
42
COMPEER FINANCIAL, FLCAIndependent Mortgage Company
Sound
Mediocre
Sound
Strong
$2,514Fees
0.880%Above
280

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 30 Points)

10
Pricing
Rate and fee competitiveness (33%)
10
Pull Through
Reliability in closing loans (33%)
10
Place
Local market expertise (33%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.