Safe Rate Rankings

Best Conventional Mortgage Companie Lenders in Phoenix

Updated May 22, 2026
⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.
🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
📊 HMDA 2024Built using publicly available originated loan data from the federal government.
🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders283
Total Loans70,344
Median Rate Spread0.30%

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RankLenderOverallPricingProductPull ThroughPlaceAvg FeesRate Spread# of LoansAction
1
PROVIDENT FUNDING ASSOCIATES, L.P.Independent Mortgage Company
Exceptional
Exceptional
Exceptional
Sound
Strong
$1,814Fees
0.093%Below
442
2
LOANDEPOT.COM, LLCIndependent Mortgage Company
Exceptional
Sound
Exceptional
Strong
Exceptional
$1,462Fees
0.403%Below
2,246
3
VELOCIO MORTGAGE L.L.C.Independent Mortgage Company
Exceptional
Strong
Strong
Sound
Exceptional
$1,883Fees
1.034%Below
1,242
4
UNITED WHOLESALE MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$3,172Fees
0.130%Above
10,650
5
ROCKET MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$4,092Fees
0.168%Above
5,365
6
V.I.P. MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Exceptional
$3,522Fees
0.414%Above
1,599
7
MUTUAL OF OMAHA MORTGAGE, INC.Independent Mortgage Company
Strong
Strong
Strong
Sound
Strong
$2,802Fees
0.119%Above
336
8
BAY EQUITY LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$3,544Fees
0.286%Above
327
9
PLAZA HOME MORTGAGE, INC.Independent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$3,668Fees
0.337%Above
199
10
ARK-LA-TEX FINANCIAL SERVICES, LLC.Independent Mortgage Company
Strong
Sound
Exceptional
Strong
Strong
$2,275Fees
0.235%Above
161
11
FAIRWAY INDEPENDENT MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$4,103Fees
0.482%Above
2,471
12
CROSSCOUNTRY MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$4,369Fees
0.564%Above
1,570
13
GUILD MORTGAGE COMPANY LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$4,640Fees
0.468%Above
1,246
14
NOVA FINANCIAL & INVESTMENT CORPORATIONIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Exceptional
$2,926Fees
0.400%Above
970
15
PENNYMAC LOAN SERVICES, LLCIndependent Mortgage Company
Strong
Sound
Exceptional
Sound
Strong
$1,889Fees
0.051%Above
692
16
Nations Lending CorporationIndependent Mortgage Company
Strong
Acceptable
Exceptional
Exceptional
Strong
$2,252Fees
0.256%Above
438
17
MATTAMY HOME FUNDING, LLCIndependent Mortgage Company
Strong
Sound
Strong
Strong
Strong
$477Fees
0.455%Above
404
18
ALTITUDE FINANCIAL CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Strong
Strong
$2,107Fees
0.312%Above
188
19
CMG MORTGAGE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,851Fees
0.138%Above
724
20
Paramount Residential Mortgage Group, Inc.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,008Fees
0.408%Above
694
21
THE LOAN STORE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,355Fees
0.279%Above
694
22
FREEDOM MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Sound
Strong
Sound
Strong
$3,313Fees
0.122%Above
668
23
GUARANTEED RATE, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,776Fees
0.213%Above
610
24
HOMEOWNERS FINANCIAL GROUP USA, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Strong
Exceptional
$3,295Fees
0.385%Above
581
25
PRIMELENDING, A PLAINSCAPITAL COMPANYIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,468Fees
0.290%Above
460
26
MOVEMENT MORTGAGE, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,759Fees
0.394%Above
454
27
NATIONSTAR MORTGAGE LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,492Fees
0.220%Above
417
28
AMERICAN FINANCIAL NETWORK, INC.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$3,060Fees
0.944%Above
226
29
UNION HOME MORTGAGE CORP.Independent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,213Fees
0.320%Above
203
30
LOWER, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,863Fees
0.320%Above
193
31
GoodLeap, LLCIndependent Mortgage Company
Strong
Sound
Strong
Sound
Strong
$5,042Fees
0.161%Below
190
32
KIND LENDING, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,881Fees
0.415%Above
188
33
RESICENTRAL, LLCIndependent Mortgage Company
Strong
Sound
Strong
Sound
Strong
$1,952Fees
0.169%Above
150
34
Prosperity Home Mortgage, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Strong
Strong
$2,680Fees
0.275%Above
146
35
NFM, INC.Independent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Exceptional
$2,668Fees
0.742%Below
1,004
36
NEW AMERICAN FUNDING, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$3,777Fees
0.518%Above
590
37
INSPIRE HOME LOANS INC.Independent Mortgage Company
Strong
Acceptable
Strong
Strong
Strong
$621Fees
0.580%Above
549
38
NEWREZ LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$2,227Fees
0.278%Above
476
39
GUARANTEED RATE AFFINITY, LLCIndependent Mortgage Company
Strong
Acceptable
Exceptional
Sound
Strong
$2,432Fees
0.323%Above
198
40
ZILLOW HOME LOANS, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Sound
Strong
$3,021Fees
0.325%Above
631
41
Mortgage Research Center, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Sound
Strong
$3,095Fees
0.719%Above
512
42
AMERICAN PACIFIC MORTGAGE CORPORATIONIndependent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$4,789Fees
0.672%Above
487
43
EFINITY FINANCIAL INC.Independent Mortgage Company
Strong
Mediocre
Strong
Strong
Exceptional
$6,134Fees
0.655%Above
391
44
Waterstone Mortgage CorporationIndependent Mortgage Company
Strong
Mediocre
Exceptional
Strong
Strong
$4,792Fees
0.412%Above
339
45
SUN WEST MORTGAGE COMPANY, INC.Independent Mortgage Company
Strong
Acceptable
Strong
Sound
Strong
$4,880Fees
0.246%Above
234
46
ON Q FINANCIAL, LLCIndependent Mortgage Company
Strong
Acceptable
Strong
Sound
Strong
$2,608Fees
0.113%Below
224
47
GENEVA FINANCIAL, LLCIndependent Mortgage Company
Sound
Mediocre
Strong
Strong
Strong
$5,919Fees
0.829%Above
539
48
MORIA DEVELOPMENT, INC.Independent Mortgage Company
Sound
Mediocre
Strong
Strong
Strong
$4,599Fees
0.526%Above
327
49
DIRECT MORTGAGE LOANS, LLCIndependent Mortgage Company
Sound
Mediocre
Strong
Strong
Strong
$4,268Fees
0.482%Above
191
50
SECURITYNATIONAL MORTGAGE COMPANYIndependent Mortgage Company
Sound
Mediocre
Strong
Sound
Strong
$4,878Fees
0.698%Above
478

How We Rank Lenders

Our rankings use geometric mean scoring across equally-weighted categories. This rewards lenders who perform consistently well across all metrics, not just excel in one area.

Our Point System (Max 40 Points)

10
Pricing
Rate and fee competitiveness (25%)
10
Pull Through
Reliability in closing loans (25%)
10
Product
Specialization in the loan type (25%)
10
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.