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Safe Rate Rankings

Best Mortgage Companie Lenders in Jacksonville

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders183
Total Loans24,732
Median Rate Spread0.23%
Jacksonville Market Insights
  • United Wholesale Mortgage is Safe Rate's top-ranked mortgage company in Jacksonville, leading the composite scorecard across pricing, pullthrough, products, and local expertise.
  • There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Jacksonville, Provident Funding Associates LP and Jet Homeloans LP scores highest on pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
  • United Wholesale Mortgage (UWM) ranks #1 in Jacksonville, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
  • Popular names in Jacksonville: Rocket Mortgage (#7) and United Wholesale Mortgage (#1).

Explore Rankings by Type

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1
UWM
United Wholesale Mortgage
Independent Mortgage CompanyWholesaleResponds to quote requests promptly
Overall
Strong
Avg Fees
$3,045Fees
2
JH
Jet Homeloans
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,912Fees
3
MHF
Mattamy Home Funding
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$49Fees
4
FM
FBC Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,302Fees
5
LC
loanDepot
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,134Fees
6
FM
Freedom Mortgage Corporation
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,729Fees
7
RM
Rocket Mortgage
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Strong
Avg Fees
$4,314Fees
8
PFA
Provident Funding Associates
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$795Fees
9
MM
Movement Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,093Fees
10
IHL
Inspire Home Loans
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,925Fees
11
SM
SWBC Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,776Fees
12
MRC
Mortgage Research Center
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,118Fees
13
CM
CMG Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,183Fees
14
CFP
Cardinal Financial Company
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,993Fees
15
PHM
Prosperity Home Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,150Fees
16
CCHL
Capital City Home Loans
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,369Fees
17
PHL
Planet Home Lending
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,765Fees
18
GM
Guild Mortgage Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,898Fees
19
EL
EMM Loans
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,453Fees
20
PLS
PennyMac Loan Services
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Strong
Avg Fees
$2,018Fees
21
FIM
Fairway Independent Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$4,258Fees
22
L
Loanpeople
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,138Fees
23
LS
The Loan Store
Independent Mortgage CompanyWholesale
Overall
Sound
Avg Fees
$3,331Fees
24
TM
Towne Mortgage Company
Independent Mortgage CompanyWholesale
Overall
Sound
Avg Fees
$3,242Fees
25
CM
CrossCountry Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$4,273Fees
26
UHM
Union Home Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$3,243Fees
27
PP
PrimeLending
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,084Fees
28
KL
Kind Lending
Independent Mortgage CompanyWholesale
Overall
Sound
Avg Fees
$3,050Fees
29
FEM
First Equity Mortgage Incorporated
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$935Fees
30
PHM
Plaza Home Mortgage
Independent Mortgage CompanyWholesale
Overall
Sound
Avg Fees
$3,718Fees
31
GR
Guaranteed Rate
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$1,918Fees
32
NF
Network Funding
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
33
NDM
Nations Direct Mortgage
Independent Mortgage CompanyWholesale
Overall
Sound
Avg Fees
$4,132Fees
34
PRMG
Paramount Residential Mortgage Group
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$3,510Fees
35
EF
Everett Financial
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$4,428Fees
36
NM
Nationstar Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,548Fees
37
ANMA
American Neighborhood Mortgage Acceptance Company
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,207Fees
38
APM
American Pacific Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$4,617Fees
39
N
NewRez
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$2,577Fees
40
RHM
RMC Home Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,988Fees
41
EPM
Equity Prime Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,813Fees
42
GSMF
Gold Star Mortgage Financial Group
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$1,999Fees
43
NAF
New American Funding
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,903Fees
44
WM
Watson Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,798Fees
45
CMS
Carrington Mortgage Services
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$4,879Fees
46
NDF
New Day Financial
Independent Mortgage CompanyDirect
Overall
Acceptable
Avg Fees
$5,707Fees

Frequently Asked Questions

How are mortgage lenders ranked in Jacksonville, FL?+

Safe Rate ranks lenders using the 5 Ps framework. Four are derived from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Jacksonville, FL), and Product (performance on specific loan types). The fifth, Promptness, is behavioral: it credits lenders who answer real shopper quote requests quickly. Each lender receives a composite Safe Rate Score from 0 to 100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Jacksonville, FL?+

Based on 2024 HMDA data, 183 lenders originated a combined 24,732 loans in Jacksonville, FL. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Jacksonville, FL?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Jacksonville, FL is 0.23%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Jacksonville, FL's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 30 Points)

10/ 30 pts
Pricing
Rate and fee competitiveness (33%)
10/ 30 pts
Pull Through
Reliability in closing loans (33%)
10/ 30 pts
Place
Local market expertise (33%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.