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Safe Rate Rankings

Best Conventional Mortgage Lenders in Columbia

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders122
Total Loans11,851
Median Rate Spread0.26%
Columbia Market Insights
  • United Wholesale Mortgage is Safe Rate's top-ranked Conventional lender in Columbia, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
  • There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Columbia, Safe Federal Credit Union and Navy Federal Credit Union scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
  • United Wholesale Mortgage (UWM) ranks #1 in Columbia, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
  • Popular names in Columbia: Rocket Mortgage (#9) and Guild Mortgage Company (#7).

Explore Rankings by Type

Overall Rankings

All lenders in Columbia

Need rankings for a different loan product?

Shopping for a mortgage? Hit Get Quote on any lender to add it to My Home and request real quotes.

1
UWM
United Wholesale Mortgage
Independent Mortgage CompanyWholesaleResponds to quote requests promptly
Overall
Strong
Avg Fees
$2,743Fees
2
FPB
Overall
Strong
Avg Fees
$894Fees
3
SFCU
Safe Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
$594Fees
4
FHM
First Heritage Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,751Fees
5
NFCU
Navy Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
$996Fees
6
FRB
First Reliance Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$1,646Fees
7
GM
Guild Mortgage Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,068Fees
8
AB
Ameris Bank
BankDirect
Overall
Strong
Avg Fees
$2,753Fees
9
RM
Rocket Mortgage
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Strong
Avg Fees
$3,879Fees
10
VMF
Vanderbilt Mortgage and Finance
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,014Fees
11
MM
Movement Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,143Fees
12
JCBN
JPMorgan Chase Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$1,772Fees
13
TB
Truist Bank
BankDirect
Overall
Strong
Avg Fees
$461Fees
Overall
Strong
Avg Fees
$1,454Fees
15
LC
loanDepot
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,247Fees
16
WFBN
Overall
Strong
Avg Fees
$2,294Fees
17
RFS
Resource Financial Services
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,260Fees
18
SSBN
SouthState Bank
BankDirect
Overall
Strong
Avg Fees
$1,988Fees
19
BAN
Bank of America
BankDirectHasn't responded yet
Overall
Strong
Avg Fees
$1,861Fees
20
CM
CrossCountry Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,479Fees
21
GR
Guaranteed Rate
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,483Fees
22
PP
PrimeLending
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$4,086Fees
23
ABMG
Atlantic Bay Mortgage Group
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,788Fees
24
CM
CMG Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,234Fees
25
FFCU
Overall
Strong
Avg Fees
$29Fees
26
RB
Renasant Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,252Fees
27
FB
Flagstar Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,380Fees
Overall
Strong
Avg Fees
$2,231Fees
29
FM
FBC Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,525Fees
30
L
Lower
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,568Fees
31
RB
Regions Bank
BankDirect
Overall
Strong
Avg Fees
$2,564Fees
32
ASM
American Security Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,679Fees
33
SB
Synovus Bank
BankDirect
Overall
Strong
Avg Fees
$1,314Fees
34
FIM
Fairway Independent Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,987Fees
35
TM
Towne Mortgage Company
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$2,129Fees
36
NAF
New American Funding
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,385Fees
37
AFG
Assurance Financial Group
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,639Fees
38
DF
Delmar Financial Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,299Fees
39
GRA
Guaranteed Rate Affinity
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,197Fees
40
N
NewRez
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,686Fees
41
CFP
Cardinal Financial Company
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,521Fees
42
UHM
Union Home Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,127Fees
43
MOM
Mutual of Omaha Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,976Fees
44
MRC
Mortgage Research Center
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,665Fees
45
FM
Freedom Mortgage Corporation
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,032Fees
Overall
Strong
Avg Fees
$2,685Fees
47
RFC
Reliance First Capital
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
48
FCB
Overall
Strong
Avg Fees
$2,430Fees
49
TBN
TD Bank
BankDirect
Overall
Strong
Avg Fees
$1,382Fees
50
PLS
PennyMac Loan Services
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Sound
Avg Fees
$2,047Fees

Frequently Asked Questions

How are mortgage lenders ranked in Columbia, SC?+

Safe Rate ranks lenders using the 5 Ps framework. Four are derived from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Columbia, SC), and Product (performance on specific loan types). The fifth, Promptness, is behavioral: it credits lenders who answer real shopper quote requests quickly. Each lender receives a composite Safe Rate Score from 0 to 100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Columbia, SC?+

Based on 2024 HMDA data, 122 lenders originated a combined 11,851 loans in Columbia, SC. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Columbia, SC?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Columbia, SC is 0.26%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Columbia, SC's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 40 Points)

10/ 40 pts
Pricing
Rate and fee competitiveness (25%)
10/ 40 pts
Pull Through
Reliability in closing loans (25%)
10/ 40 pts
Product
Specialization in the loan type (25%)
10/ 40 pts
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.