Safe Rate Rankings

Best Conventional Mortgage Lenders in Roanoke

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

⚖️ The 4 PsRankings are calculated based on observed lender differences on closed loans across Pricing, Pull-through, Product, and Place.

🛡️ No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.

📊 HMDA 2024Built using publicly available originated loan data from the federal government.

🎯 Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.

Market

Total Lenders60

Total Loans3,316

Median Rate Spread0.30%

Roanoke Market Insights

Rocket Mortgage is Safe Rate's top-ranked Conventional lender in Roanoke, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Roanoke, Navy Federal Credit Union and Truist Bank scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
United Wholesale Mortgage (UWM) ranks #2 in Roanoke, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
Popular names in Roanoke: Rocket Mortgage (#1) and Atlantic Bay Mortgage Group (#5).

Explore Rankings by Type

Overall Rankings

All lenders in Roanoke

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By Institution Type

Banks Credit Unions Mortgage Companies

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Rank	Lender	Overall	Pricing	Product	Pull Through	Place	Avg Fees	Rate Spread	# of Loans
1	ROCKET MORTGAGE, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Exceptional	Exceptional	$3,835Fees	0.373%Above	408
2	UNITED WHOLESALE MORTGAGE, LLC Independent Mortgage CompanyWholesale	Strong	Acceptable*	Exceptional	Exceptional	Exceptional	$2,391Fees	0.184%Above	202
3	Truist Bank BankDirect	Strong	Strong	Exceptional	Strong	Strong	$1,682Fees	0.196%Above	62
4	NAVY FEDERAL CREDIT UNION Credit UnionDirect	Strong	Exceptional	Exceptional	Sound	Strong	$685Fees	0.501%Below	43
5	ATLANTIC BAY MORTGAGE GROUP, L.L.C. Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Exceptional	Exceptional	$3,440Fees	0.462%Above	396
6	Alcova Mortgage LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Exceptional	Exceptional	$2,357Fees	0.453%Above	242
7	FREEDOM FIRST Federal Credit Union Credit UnionDirect	Strong	Sound	Strong	Strong	Exceptional	$1,818Fees	0.163%Above	130
8	MOVEMENT MORTGAGE, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$2,602Fees	0.502%Above	123
9	First Reliance Bank BankDirect & Wholesale	Strong	Strong*	Strong	Exceptional	Strong	$1,453Fees	0.024%Above	31
10	NATION ONE MORTGAGE CORPORATION Independent Mortgage CompanyDirect	Strong	Strong	Strong	Exceptional	Sound	—	—	25
11	Pinnacle Bank BankDirect	Strong	Sound	Strong	Strong	Strong	$1,561Fees	0.048%Below	61
12	Wells Fargo Bank, National Association BankDirect	Strong	Strong	Exceptional	Sound	Strong	$1,854Fees	0.158%Above	60
13	UNION HOME MORTGAGE CORP. Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Exceptional	$2,622Fees	0.584%Above	168
14	SWBC MORTGAGE CORPORATION Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$3,582Fees	0.447%Above	91
15	First Heritage Mortgage, LLC Independent Mortgage CompanyDirect	Strong	Sound	Exceptional	Exceptional	Sound	$1,873Fees	0.178%Above	30
16	Bank of America, National Association BankDirect	Strong	Strong	Exceptional	Strong	Sound	$2,902Fees	0.053%Below	16
17	First National Bank of Pennsylvania BankDirect	Strong	Strong	Exceptional	Strong	Sound	$1,533Fees	0.064%Above	14
18	GUARANTEED RATE, INC. Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$2,984Fees	0.395%Above	69
19	Atlantic Union Bank BankDirect	Strong	Sound	Strong	Strong	Exceptional	$2,368Fees	0.396%Above	116
20	GUILD MORTGAGE COMPANY LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$3,746Fees	0.322%Above	62
21	JPMorgan Chase Bank, National Association BankDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Sound	$2,660Fees	0.215%Above	18
22	FAIRWAY INDEPENDENT MORTGAGE CORPORATION Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Strong	$3,219Fees	0.742%Above	48
23	LOANDEPOT.COM, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Sound*	Exceptional	Strong	Sound	$4,337Fees	0.221%Above	29
24	Virginia Credit Union, Inc. Credit UnionDirect	Strong	Strong	Strong	Strong	Sound	$1,118Fees	0.214%Above	11
25	FIRST COMMUNITY MORTGAGE, INC. Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Strong	$2,249Fees	0.335%Above	39
26	CNB Bank BankDirect	Strong	Strong	Strong	Sound	Strong	$785Fees	0.531%Below	37
27	First-Citizens Bank & Trust Company BankDirect	Strong	Sound	Strong	Sound	Strong	$1,592Fees	0.032%Above	36
28	CAPITAL CENTER, L.L.C. Independent Mortgage CompanyDirect	Strong	Strong	Strong	Strong	Sound	$133Fees	0.464%Above	10
29	Flagstar Bank, N.A. BankDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Sound	$2,788Fees	0.589%Above	24
30	LOWER, LLC Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Strong	$2,112Fees	0.394%Above	53
31	Prosperity Home Mortgage, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$2,075Fees	0.285%Above	30
32	Atlantic Coast Mortgage, LLC Independent Mortgage CompanyDirect	Strong	Sound	Exceptional	Strong	Sound	$2,776Fees	0.538%Above	21
33	First Federal Bank BankDirect	Strong	Strong	Strong	Sound	Sound	$648Fees	0.166%Above	16
34	CARDINAL FINANCIAL COMPANY, LIMITED PARTNERSHIP Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Strong	$5,012Fees	0.727%Above	39
35	CROSSCOUNTRY MORTGAGE, LLC Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$5,178Fees	0.746%Above	26
36	FIRST COLONY MORTGAGE CORPORATION Independent Mortgage CompanyDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Sound	$1,729Fees	0.205%Above	12
37	PRIMELENDING, A PLAINSCAPITAL COMPANY Independent Mortgage CompanyDirect	Strong	Acceptable	Exceptional	Strong	Sound	$3,009Fees	0.302%Above	15
38	Renasant Bank BankDirect & Wholesale	Strong	Acceptable*	Exceptional	Strong	Sound	$2,696Fees	0.392%Above	13
39	Integrity Home Mortgage Corporation Independent Mortgage CompanyDirect	Sound	Acceptable	Strong	Strong	Sound	$2,889Fees	0.771%Above	31
40	PENNYMAC LOAN SERVICES, LLC Independent Mortgage CompanyDirect & Wholesale	Sound	Sound*	Exceptional	Sound	Sound	$1,255Fees	0.097%Below	20
41	NEW AMERICAN FUNDING, LLC Independent Mortgage CompanyDirect	Sound	Acceptable	Exceptional	Sound	Sound	$2,699Fees	0.691%Above	28
42	NEWREZ LLC Independent Mortgage CompanyDirect & Wholesale	Sound	Acceptable*	Exceptional	Sound	Sound	$3,032Fees	0.472%Above	18
43	Plains Commerce Bank BankWholesale	Sound	Acceptable*	Exceptional	Strong	Sound	$3,717Fees	0.322%Above	14
44	NATIONSTAR MORTGAGE LLC Independent Mortgage CompanyDirect	Sound	Acceptable	Exceptional	Strong	Sound	$3,299Fees	0.489%Above	31
45	FREEDOM MORTGAGE CORPORATION Independent Mortgage CompanyDirect & Wholesale	Sound	Sound*	Strong	Sound	Sound	$2,441Fees	0.019%Below	31
46	GoodLeap, LLC Independent Mortgage CompanyDirect	Sound	Sound	Strong	Sound	Sound	$1,188Fees	0.069%Below	20
47	AMERIHOME MORTGAGE COMPANY, LLC Independent Mortgage CompanyDirect & Wholesale	Sound	Sound*	Strong	Strong	Acceptable	$2,340Fees	0.370%Above	10
48	AMERICAN NEIGHBORHOOD MORTGAGE ACCEPTANCE COMPANY LLC Independent Mortgage CompanyDirect	Sound	Mediocre	Exceptional	Strong	Sound	$3,698Fees	0.803%Above	22
49	The Farmers & Merchants Bank of Craig County BankDirect	Sound	—	Acceptable	Strong	Strong	—	—	24
50	EMBRACE HOME LOANS, INC. Independent Mortgage CompanyDirect	Sound	Acceptable	Strong	Sound	Sound	$3,701Fees	0.461%Above	18

❓ Frequently Asked Questions

How are mortgage lenders ranked in Roanoke, VA?+

Safe Rate ranks lenders using the 4 Ps framework, derived entirely from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Roanoke, VA), and Product (performance on specific loan types). Each lender receives a composite Safe Rate Score from 0–100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Roanoke, VA?+

Based on 2024 HMDA data, 60 lenders originated a combined 3,316 loans in Roanoke, VA. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Roanoke, VA?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Roanoke, VA is 0.30%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Roanoke, VA's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use a weighted average of scores across equally-weighted categories to evaluate lenders on a linear, raw performance scale.

Our Point System (Max 40 Points)

Pricing

Rate and fee competitiveness (25%)

Pull Through

Reliability in closing loans (25%)

Product

Specialization in the loan type (25%)

Place

Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.