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Safe Rate Rankings

Best Conventional Mortgage Lenders in Crestview

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders85
Total Loans5,034
Median Rate Spread0.11%
Crestview Market Insights
  • Dsld Mortgage is Safe Rate's top-ranked Conventional lender in Crestview, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
  • There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Crestview, Dsld Mortgage and Navy Federal Credit Union scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
  • United Wholesale Mortgage (UWM) ranks #2 in Crestview, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
  • Popular names in Crestview: Rocket Mortgage (#6) and United Wholesale Mortgage (#2).

Explore Rankings by Type

Overall Rankings

All lenders in Crestview

Need rankings for a different loan product?

Shopping for a mortgage? Hit Get Quote on any lender to add it to My Home and request real quotes.

1
DM
DSLD Mortgage
Independent Mortgage CompanyDirect
Overall
Exceptional
Avg Fees
$112Fees
2
UWM
United Wholesale Mortgage
Independent Mortgage CompanyWholesaleResponds to quote requests promptly
Overall
Exceptional
Avg Fees
$2,880Fees
3
NFCU
Navy Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
$774Fees
4
MM
Movement Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,335Fees
5
BP
BankPlus
BankDirect
Overall
Strong
Avg Fees
$2,218Fees
6
RM
Rocket Mortgage
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Strong
Avg Fees
$4,345Fees
Overall
Strong
Avg Fees
$1,622Fees
Overall
Strong
Avg Fees
$766Fees
9
TB
Truist Bank
BankDirect
Overall
Strong
Avg Fees
$1,065Fees
10
NAF
New American Funding
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,260Fees
11
CBN
Citizens Bank
BankDirect
Overall
Strong
Avg Fees
$1,629Fees
12
PBN
PNC Bank
BankDirect
Overall
Strong
Avg Fees
$294Fees
Overall
Strong
Avg Fees
$207Fees
14
UB
University Bank
BankDirect
Overall
Strong
Avg Fees
$2,382Fees
15
CM
CMG Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,363Fees
16
CB
Cadence Bank
BankDirect
Overall
Strong
Avg Fees
$2,989Fees
17
JCBN
JPMorgan Chase Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,000Fees
18
RB
Regions Bank
BankDirect
Overall
Strong
Avg Fees
$2,848Fees
19
PP
PrimeLending
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,929Fees
20
WFBN
Overall
Strong
Avg Fees
$2,345Fees
21
CM
CrossCountry Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$4,098Fees
22
GR
Guaranteed Rate
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,051Fees
23
NB
Overall
Strong
Avg Fees
$3,138Fees
24
AB
Ameris Bank
BankDirect
Overall
Strong
Avg Fees
$3,265Fees
25
ALTF
Ark-La-Tex Financial Services
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$436Fees
26
BAN
Bank of America
BankDirectHasn't responded yet
Overall
Strong
Avg Fees
$887Fees
27
FIM
Fairway Independent Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,343Fees
28
GM
Guild Mortgage Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,020Fees
29
TM
Towne Mortgage Company
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$2,246Fees
30
LC
loanDepot
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,529Fees
31
FTBN
Overall
Strong
Avg Fees
$110Fees
32
WM
Waterstone Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$4,961Fees
33
ECU
Eglin Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
34
SM
SWBC Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$627Fees
35
FFB
Overall
Strong
Avg Fees
$1,042Fees
36
N
NewRez
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,217Fees
37
CCHL
Capital City Home Loans
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,076Fees
38
FB
Flagstar Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$1,761Fees
39
FM
FBC Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,099Fees
40
FM
Freedom Mortgage Corporation
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,974Fees
Overall
Strong
Avg Fees
$4,676Fees
42
CB
Centennial Bank
BankDirect
Overall
Strong
Avg Fees
$2,199Fees
43
N
NFM
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$4,319Fees
44
SB
Synovus Bank
BankDirect
Overall
Strong
Avg Fees
$1,814Fees
45
RB
Renasant Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,231Fees
46
LS
The Loan Store
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$4,503Fees
47
PLS
PennyMac Loan Services
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Sound
Avg Fees
$1,160Fees
48
ABMG
Atlantic Bay Mortgage Group
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,368Fees
49
APM
American Pacific Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,792Fees
50
GRA
Guaranteed Rate Affinity
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,991Fees

Frequently Asked Questions

How are mortgage lenders ranked in Crestview?+

Safe Rate ranks lenders using the 5 Ps framework. Four are derived from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Crestview), and Product (performance on specific loan types). The fifth, Promptness, is behavioral: it credits lenders who answer real shopper quote requests quickly. Each lender receives a composite Safe Rate Score from 0 to 100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Crestview?+

Based on 2024 HMDA data, 85 lenders originated a combined 5,034 loans in Crestview. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Crestview?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Crestview is 0.11%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Crestview's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 40 Points)

10/ 40 pts
Pricing
Rate and fee competitiveness (25%)
10/ 40 pts
Pull Through
Reliability in closing loans (25%)
10/ 40 pts
Product
Specialization in the loan type (25%)
10/ 40 pts
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.