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Safe Rate Rankings

Best Conventional Mortgage Lenders in Baton Rouge

Updated June 4, 2026

Rankings are a starting point, not a verdict. Safe Rate recommends speaking with 2-3 lenders to find the right fit for your home loan!

The 5 PsRankings are calculated from observed lender differences on closed loans across Pricing, Pull-through, Product, and Place, plus Promptness when a lender has answered real shopper quote requests.
No Pay to PlayLenders cannot buy their way to the top. Rankings are 100% earned.
HMDA 2024Built using publicly available originated loan data from the federal government.
Peer BenchmarkedPerformance is normalized and benchmarked against peer institutions.
Total Lenders93
Total Loans7,949
Median Rate Spread0.43%
Baton Rouge Market Insights
  • Dsld Mortgage is Safe Rate's top-ranked Conventional lender in Baton Rouge, leading on pricing, pullthrough, Conventional product expertise, and local knowledge.
  • There is often a pricing vs. pullthrough tradeoff in mortgage lending. In Baton Rouge, Dsld Mortgage and Navy Federal Credit Union scores highest on Conventional pricing while Rocket Mortgage and United Wholesale Mortgage leads on likelihood to close. That is why we encourage speaking with multiple lenders.
  • United Wholesale Mortgage (UWM) ranks #3 in Baton Rouge, serving as the platform behind many independent local brokers who live and work in the community. A local broker knows the neighborhoods, the local market, and is personally invested in your outcome. Real estate agents often prefer referring local brokers for their accessibility and responsiveness, qualities that matter when a deal is moving fast. Pricing and experience can vary by broker.
  • Popular names in Baton Rouge: Rocket Mortgage (#9) and Gmfs (#2).

Explore Rankings by Type

Need rankings for a different loan product?

Shopping for a mortgage? Hit Get Quote on any lender to add it to My Home and request real quotes.

1
DM
DSLD Mortgage
Independent Mortgage CompanyDirect
Overall
Exceptional
Avg Fees
$90Fees
2
G
GMFS
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,889Fees
3
UWM
United Wholesale Mortgage
Independent Mortgage CompanyWholesaleResponds to quote requests promptly
Overall
Strong
Avg Fees
$2,602Fees
4
RRB
Red River Bank
BankDirect
Overall
Strong
Avg Fees
$995Fees
5
JCBN
JPMorgan Chase Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$1,761Fees
6
NFCU
Navy Federal Credit Union
Credit UnionDirect
Overall
Strong
Avg Fees
$569Fees
7
HWB
Overall
Strong
Avg Fees
$2,339Fees
8
MM
Movement Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,701Fees
9
RM
Rocket Mortgage
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Strong
Avg Fees
$4,057Fees
Overall
Strong
Avg Fees
$1,871Fees
11
ALTF
Ark-La-Tex Financial Services
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,025Fees
12
AFG
Assurance Financial Group
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$2,488Fees
13
FHB
Overall
Strong
Avg Fees
$1,679Fees
14
LC
loanDepot
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$3,944Fees
15
RB
Regions Bank
BankDirect
Overall
Strong
Avg Fees
$3,149Fees
16
FCM
First Community Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$1,790Fees
17
WFBN
Overall
Strong
Avg Fees
$1,757Fees
18
FIM
Fairway Independent Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,118Fees
19
CB
Cadence Bank
BankDirect
Overall
Strong
Avg Fees
$1,364Fees
20
L
Lower
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,824Fees
21
CM
CrossCountry Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,325Fees
22
GM
Guild Mortgage Company
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,459Fees
23
FB
Flagstar Bank
BankDirect & Wholesale
Overall
Strong
Avg Fees
$2,718Fees
24
SM
Standard Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$1,443Fees
25
BAN
Bank of America
BankDirectHasn't responded yet
Overall
Strong
Avg Fees
$2,256Fees
26
FB
Fidelity Bank
BankDirect
Overall
Strong
Avg Fees
$2,741Fees
27
N
NewRez
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,144Fees
28
CFP
Cardinal Financial Company
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,380Fees
29
UHM
Union Home Mortgage
Independent Mortgage CompanyDirect & Wholesale
Overall
Strong
Avg Fees
$2,390Fees
30
MOM
Mutual of Omaha Mortgage
Independent Mortgage CompanyDirect
Overall
Strong
Avg Fees
$3,753Fees
31
LS
The Loan Store
Independent Mortgage CompanyWholesale
Overall
Strong
Avg Fees
$2,372Fees
Overall
Strong
Avg Fees
$1,181Fees
33
FM
Freedom Mortgage Corporation
Independent Mortgage CompanyDirect & Wholesale
Overall
Sound
Avg Fees
$1,944Fees
34
MF
The Mortgage Firm
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$1,975Fees
35
PRM
Primary Residential Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,182Fees
Overall
Sound
Avg Fees
$2,261Fees
37
NM
Nationstar Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,005Fees
38
LCFC
Overall
Sound
Avg Fees
$1,046Fees
39
NAF
New American Funding
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,200Fees
40
PLS
PennyMac Loan Services
Independent Mortgage CompanyDirect & WholesaleHasn't responded yet
Overall
Sound
Avg Fees
$320Fees
41
OPFC
OnPath Federal Credit Union
Credit UnionDirect
Overall
Sound
Avg Fees
42
MRC
Mortgage Research Center
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$1,955Credit
43
HM
Homespire Mortgage Corporation
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,711Fees
44
CFCU
Campus Federal Credit Union
Credit UnionDirect
Overall
Sound
Avg Fees
$1,617Fees
45
HRM
Highlands Residential Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$1,970Fees
46
MFS
Mortgage Financial Services
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$2,619Fees
47
GF
Geneva Financial
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,589Fees
48
AF
Aml Funding
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$1,448Fees
49
CM
Canopy Mortgage
Independent Mortgage CompanyDirect
Overall
Sound
Avg Fees
$3,669Fees
Overall
Sound
Avg Fees
$1,674Fees

Frequently Asked Questions

How are mortgage lenders ranked in Baton Rouge, LA?+

Safe Rate ranks lenders using the 5 Ps framework. Four are derived from HMDA (Home Mortgage Disclosure Act) data: Pricing (how competitively a lender prices loans vs. the market benchmark), Pullthrough (how effectively a lender closes applications), Place (the lender's depth of expertise in Baton Rouge, LA), and Product (performance on specific loan types). The fifth, Promptness, is behavioral: it credits lenders who answer real shopper quote requests quickly. Each lender receives a composite Safe Rate Score from 0 to 100. No lender pays to appear in the rankings.

What is the Safe Rate Score?+

The Safe Rate Score is a 0–100 composite index measuring a lender's performance across Pricing, Pullthrough, Place, and Product. Scores of 80 or above earn Champion status; scores of 60–79 earn Superstar status. All scores are calculated from verified HMDA data — no lender can pay to improve their position.

How many mortgage lenders are active in Baton Rouge, LA?+

Based on 2024 HMDA data, 93 lenders originated a combined 7,949 loans in Baton Rouge, LA. Safe Rate's rankings evaluate all of them — not just a curated shortlist.

What does the rate spread tell me about a lender in Baton Rouge, LA?+

Rate spread measures how much above the Average Prime Offer Rate (APOR) a lender charges. The median rate spread in Baton Rouge, LA is 0.43%. Lenders in Safe Rate's top rankings consistently price below this median, meaning borrowers typically pay less interest over the life of their loan.

What is HMDA data and why does Safe Rate use it?+

HMDA (Home Mortgage Disclosure Act) is a federal law requiring every mortgage lender to disclose every loan application annually — including rates, amounts, approvals, and denials. Safe Rate uses HMDA because it is government-verified, covers all lenders equally, and cannot be gamed. It is the most objective foundation available for lender rankings.

Does Safe Rate accept payment from lenders to appear in rankings?+

No. Safe Rate rankings are strictly data-driven. No lender can pay to appear in or improve their position in Safe Rate's rankings. The only factor that determines a lender's rank is their verified HMDA performance data.

What is the difference between a bank, credit union, and independent mortgage company?+

Banks and credit unions offer mortgages alongside checking, savings, and other products. Independent Mortgage Companies (IMCs) focus exclusively on originating loans and often offer more product variety and speed. In Baton Rouge, LA's rankings, all three institution types are evaluated on the same HMDA performance metrics.

How We Rank Lenders

Our rankings use an equal-weight average of scores across our core categories (Pricing, Product, Pull-Through, Place), with lender promptness blended in when a lender has responded to real shopper quote requests.

Our Point System (Max 40 Points)

10/ 40 pts
Pricing
Rate and fee competitiveness (25%)
10/ 40 pts
Pull Through
Reliability in closing loans (25%)
10/ 40 pts
Product
Specialization in the loan type (25%)
10/ 40 pts
Place
Local market expertise (25%)

Data Integrity & Updates

Data is updated quarterly based on the latest HMDA filings and proprietary SafeRate analysis. All metrics are calculated using standardized methodologies to ensure fair comparison across lenders.

⚖️ Licensing & Disclosures

Lender rankings and market statistics are created by Dylan Hall, licensed mortgage loan officer (NMLS #1658740). Safe Rate is a mortgage technology platform; mortgage lending services are provided by PartnerOwn LLC dba Safe Rate Mortgage, a licensed mortgage broker and lender (NMLS #1590949). Safe Rate Mortgage is a lending partner of some of the lenders ranked on this page, and Safe Rate Inc. has software or service customers on this list; however, all rankings are calculated using objective, public Home Mortgage Disclosure Act (HMDA) datasets, completely independent of any corporate partnerships, client relationships, or compensation.